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Increasing Product Brand Awareness using Search Engine Marketing by Sarpita Sarkar
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Increasing Product Brand Awareness using Search Engine Marketing |
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Advertising
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Your organization may offers supreme quality products, but unless you create a proper brand identity, you cannot ensure an increase in sales. Recent studies have shown that nowadays more and more people are getting addicted to the internet. During online shopping, consumers needs to rely on search engine while deciding about the sites or stores from which to purchase the product. With this in mind, most of the companies have started maintaining certain search marketing strategies. Arrival of PPC, social media advertising, organic search has brought a new era in internet marketing. It plays a vital role in increasing sales and making any deal online. Brand awareness is the measurement of consumers knowledge of a brand which is presently existing in the market. It can be influenced by several services. PPC stands for 'Pay Per Click' and is basically used for online advertising, where the advertisers have to pay the publisher only when the web users clicks on their ad. It is an effective way to get targeted traffic on your website. The advertisers perform typical bids on relevant keyword which changes the PPC rate. Google Adwords, Yahoo! Search Marketing and Microsoft adcentre are considered to be the most popular PPC provider. By making proper use of negative keywords you can easily maximize the number of impressions. It is a way to deliver your brand message within the ads appearing in the search result. Organic Search Results is a long term process which helps to improve online visibility of a website in search engine via the natural search result. By doing proper keyword research you can enhance and empower your business reputation. Try to include your brand message in the meta tags and title tags of your website so that it will be visible to your audience in the search engine result. Utilization of long tail keywords strategy can improve your ranking status. These are longer keywords of four or more words. It is generally more specific than your targeted keywords. Google website analytics is the great tool for checking the effectiveness of your long tail keywords. Social Media is an inexpensive platform which helps to create a strong bonding between the consumers and the service provider. To get better exposure of your product and services you need to maintain active social media ad campaign. It is an effective tool which provides the scope of online discussions on certain product. Being a service provider you can easily know your audience's reactions about your products and services. To hold your reputation in the market it is always important to keep an eye on your competitors. For building your brand identity online you can rely on several strategies provided by SEO marketing company. Both PPC as well as SEO are equally suitable for generating a large amount of traffic. Bringing business and increasing sales online are their main objectives. So don't limit your strategy to only one method.
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