EXECUTIVE SUMMARY The Indian lingerie market has been unleashed like never before, it has undergone a transformational phase over the past few years. There has been much innovation in the making of lingerie and technology has influenced this. Within the USD 2.5 billion Innerwear Industry, women’s innerwear is the fastest growing segment significantly outstripping the growth in the men’s and overall innerwear market. http://www.bharatbook.com/market-research-reports/retail-market-research-report/lingerie-industry-in-india-2011-15.html Trends in the Industry • Franchising • International Touch • Online Shopping • Rising premium segment • Specialized Offerings With evolving perception, lingerie has managed to be an essential part of a woman’s wardrobe from being just a bare necessity and this change has led to a growth wave in the industry. Along with this, rising disposable income, growing organized retail, rising awareness among the consumer segment and growing focus on product extension and quality will further stimulate the gains for the industry. The industry, though faced with certain challenges will continue to march ahead driven by Indian consumption boom and compelling demand demographics in India. We have estimated the industry to grow at a CAGR of 18% till 2015 and would be soaring to new heights. Indian Lingerie industry currently pegged at USD 1.5 billion in 2011 will jump to reach USD 3 Billion by 2015. SCOPE OF THE REPORT • Indian Lingerie Industry at a glance • Emerging trends in the industry like franchising, rising premium segment, international presence, specialized offerings etc • Demand Supply scenario encompassing foreign brands launched, total sale volumes and projections • Factors driving growth, Issues & Challenges • Government Regulations & Initiatives in Indian market • Major players • Forecasts REASONS TO BUY • To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term • Comprehensive report covering all the aspects required to understand the industry performance and future prospects. • The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance 1. OVERVIEW 1.1 STRUCTURE OF THE INDUSTRY 1.2 SEGMENTATION OF THE INDUSTRY 2. DEMAND-SUPPLY SCENARIO 3. INDUSTRY GROWTH DRIVERS 3.1 Changing perceptions 3.2 Rising awareness 3.3 Innovation & Product Extension 3.4 Organized Retail- The Emerging Star! 4. EMERGING TRENDS IN THE INDUSTRY 4.1 Franchising 4.2 International Touch! 4.3 Online Shopping 4.4 Rising premium segment 4.5 Specialized offerings 5. GOVERNMENT REGULATIONS & INITIATIVES 6. SWOT ANALYSIS 6.1 STRENGTHS 6.1.1 Outsized Young customer base 6.1.2 No Substitutes! 6.1.3 Rising women populace 6.1.4 Non discretionary nature 6.2 WEAKNESS 6.2.1 Labour Intensive 6.2.2 Wedged in licenses & regulations 6.2.3 Cultural constraints 6.2.4 Low brand loyalty 6.3 OPPORTUNITIES 6.3.1 Rising Middle Class 6.3.2 Emergence of Working Women 6.3.3 Surge in disposable incomes 6.3.4 Growing Urbanization 6.4 THREATS 6.4.1 Change in Consumer Tastes 6.4.2 Fluctuating raw material prices 6.4.3 FDI in retail 6.4.4 Competition 7. PORTERS 5 FORCES 7.1 Bargaining power of buyers 7.2 Bargaining power of suppliers 7.3 Threat of substitutes 7.4 Rivalry among existing players 7.5 Threat of new entrants 8. KEY PLAYERS 8.1 LOVABLE LINGERIE LTD 8.2 PAGE INDUSTRIES LTD (JOCKEY) 9. THE HERFINDAHL-HIRSCHMAN INDEX 10. INDUSTRY PERFORMANCE 11. FORECASTS & OUTLOOK 12. ANNEXURE For more information kindly visit : Lingerie Industry In India (2011-15) Or Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: http://twitter.com/#!/Sandhya3B Our Blogs: http://twitter.com/#!/bharatbook http://agriculturemarketreports.blogspot.in/
Related Articles -
retailing, market data, market research reports.,
|