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It is always a great thing being unique in advertising, no matter how it goes. When competing against other competitive businesses, investing into a good marketing strategy is the best solution of all. However, a good marketing strategy doesn’t have to be expensive thanks to EDDM. EDDM is a new program created by USPS that is supposed to help small and medium businesses to create more customers and to at least double their profit. EDDM program is a direct mailing system and is great for companies that are trying to find a solution to stand out amongst competitors. There are different EDDM mailer kinds and it is not very difficult choosing the best one. First of all, the size of the EDDM mailer is very important. For example, if the EDDM mailer is the same size of an envelope, it can be easily missed in a bunch of other mails. The smaller mail piece you send out to the customers, the less it will get noticed, and the final result will not be that good. From the other side, the EDDM mailer shouldn’t be too big as well, as it will take a lot of space in the mailbox. The perfect EDDM mailer will be of size that allows enough space for all the important information. Also, the mail piece has to be attractive and easy to read. Colors of one good EDDM mailer have to be vibrant but not tacky. You need to make your mail piece attractive enough so that it could stand out among many other mails. This means that the colors in your design need to give off a positive feel to the potential customer. The color scheme should reflect your business fist of all. Except for all of the mentioned factors above, it is important that you include some pictures on your EDDM mailer. The pictures need to be of a high quality as like this your mail piece will look more professional. If you want, and depending on your mailer size, you can as well include a couple of testimonials from satisfied customers. This is well can play a very important role in your marketing strategy. Overall, as you have seen, creating a good looking EDDM mailer is not that hard. The mail pieces will be printed by some of the local print companies or by a online print store. either way, you should first check out their reputation, compare prices and only then decide where to print your promotional material. In case that you don’t know to create and design your own EDDM mailer, you can hire a professional designer for not more than $150, which is their average rate for such jobs. A professional designer will have more ideas, and will create a one of a kind mailer that will represent your business in the best possible way. A good EDDM mailer will help in increasing your sales and creating the response you wanted from the start the EDDM printing project. For more information about Hot Print USA, visit us today!
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