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The mobile application development platforms are on the rise. More than browsers, the mobile device users prefer using the mobile applications these days, giving birth to a larger application development industry. Several applications are developed and launched each day. Some earn great popularity while others just manage to survive. There’s third category also. It includes the user-rejected apps that simply remain untouched or find place in users’ mobile only for a few seconds. Why? Isn’t the market potent? The mobile marketplace is indeed potent. The market belonging to the top mobile platforms can well accommodate millions of apps; however, it is a developer’s duty to develop the right concept for the right audience over the right mobile application development platforms. It is shocking to see developers compromising on the concept and user experience for choosing the most prominent platforms for crafting apps. Once, I heard stakeholders saying “I want a mobile version of app X on Y platform;” and believe me I have seen developers totally alarmed, storming their brains to find out every possible measure of implementing every feature to the mobile app from the web application. For a mature industry and competent mobile applications, it is imperative to let expert developers or consultants to choose from the right mobile application development platforms for your concept. Finding a right platform is no rocket science; however, it does require detailed research and information about each platform. Here’s how we can do it: • Users come first: After all, the app we are making is going to be used by the end users, making it imperative to understand the needs of the intended users or targeted audience. If you are targeting the non business users, Android and iPhone are the main platforms. If your users are more of a graphic background, try Maemo platform. Blackberry or Windows platform would be the right choice to target enterprise users. • Technical feasibility: Decide on the technical features the stakeholders want to include. Every platform is different in terms of feature availability, and each of it specializes in something that others do not. Technical feasibility can be analyzed by determining a few things: Is this the platform where I can get the target audience? Does this platform allow me to add the kind of complexity (technical capability) I am looking for? Is the platform cost-efficient (explained in detail in the next point)? Consider an alternate platform. Make a meticulous investigation of the platform’s performance. • Financial feasibility: Each platform offers different money-making opportunity. Some offer money in one shot while platforms with mass market let the money flowing in regularly. It is important to consider whether or not developing for a particular platform fits your budget. Remember, if you are targeting a high-end market—for example, niche applications for business users, the development cost may be high, but the success of your app will yield high income too. Along with all the above aspects, don’t forget to look for the future prospect of the mobile application development platforms. Due to the competitive market, the rise and fall is continuous, but the survivor is one that consistently wins over the users.
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