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Almost all the people must be known to about advertising as the people watch it in televisions, newspaper, big hoardings and billboards, on internet. But the question arises here is why advertising is so important and can anyone do business without advertising their goods or services? The straight answer is ‘NO’. Until and unless the product and services of the company is not advertised and made available to the consumers will never let know about the brand. It is the only medium through which a person can make their brand more popular among the consumers. It is the medium through which the small company makes a big brand name. Proper and effective type of advertising is must to gain the recognition in local as well as international market. In the field of advertising in India the courses are growing rapidly and India is offering unique, effective and responsible ads at very cheap rates. By hiring professionals for ad agencies who offer the services of preparing effective and striking ads, this industry gives employment to a lot of people. The ad agencies always lookout for the qualified individual who lookout for the one who takes qualified individuals who have done program in advertising or program in graphic designing from any reputed institute. Advertising is an art which requires immense creativity, imagination and visualization ideas. There are many such institutes in India that offers courses in advertising and graphic designing and also the programs in Visual Communication both at undergraduate and post graduate level. - Indian Institute of Mass Communication, that provides a Diploma in Advertising. - WLCI School of Design, that provides graduation and post graduation courses in Advertising & Graphic Designing. - Bhartiya Vidya Bhawan, that provides Diploma in Advertising, Photography & Designing. - Delhi School of Communication, for PG Diploma in Advertising. - Narsee Monjee Institute of Management Studies, for PG Diploma in Advertising and Communication. These colleges are offering specialized courses in advertising, which gives a detailed description of the different aspects of advertising as profession and industry. In fact, advertising courses are now a part of management courses in various colleges and institutes. These courses focus on the development of innovative and creative ideas in students and also teach them the proper execution of the resources. Advertising requires a different set of professionals, who have creative insight to think out of the box. Advertising professionals are the communication people. They reach onto the target audience on the behalf of the marketer. In the present times, advertising has emerged as the strongest tool to meet with the cut throat competition. The starting salary of advertising professional is approx 4 lakhs per annum and the same professional will earn around 25-30 lakhs per annum by the time he or she becomes Branch Head.
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