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As the part of mass communication, the advertising is service industry which plays a very important role in this competitive world for creating and making up the brand reputation in the market. Advertising is the soul of marketing which also involves the persuading people to buy the particular product or service. The advertising of any particular product or services optimizes the sales and promoting the brand and sales promotion and services particularly to create the positive image of the company. The advertising field involves lots of client servicing, the creative department the media department, the media production, the television and the film, photographs, market research, the exhibition and the event management, promotion and direct marketing. The career in advertising is quite challenging and also requires lot of creativity and is also having lot of potential for the growth and prospectus. The advertising field needs the person who is best in advertising business practices, art direction, television commercial, radio commercial, public relations, media planning, and evaluations and media presentation, media law and consumer behavior. The career in advertising in quite lucrative and is also attracting many students for the creative individuals. There are many areas coming up in the advertising field as event management, internet marketing and image marketing. Eligibility required: Advertising courses are also offered in the areas of the advertising at both the diploma and post graduate level for which the basic course required is graduation. There are some courses like mass communication offered at graduation level and is also having advertising as the curriculum. For such degrees the minimum qualification required is 10+2. Apart from all these, there are many such basic qualities required for the successful career in advertising as creativity, flair in writing, ability in idea generation in visual format. Job Scope and Career Options The career opportunity in advertising includes the openings in private advertising agencies. The advertising department may it be public or private sector companies, the advertising section of newspaper, journals and magazines, commercial section of radio and television. The major need in the advertising field is to understand the client need, finding new business and maintaining the new ones, selecting the appropriate media, by analyzing the timings. The field of advertising includes client servicing, market research and media research. The creative category includes verbalizing and visualizing the client need in creating the ad copy. This work requires the copywriters, scriptwriters, photographers and typographers, rest some of them are mentioned are Creative Writer, Media Producer, Advertising Executive, Poster Writer, Copy Write, Script Writer, Photographers, Graphic Designer, Visual Art Director, Public Relation Officer, Product Promoter, Market Researcher.
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