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Mobile marketing is a somewhat new, but impressive advertising method. It requires marketing on or with a mobile device, such as a cell phone using SMS Marketing technology (Short Message Service). If you haven't heard of it and you're looking for a very effective and handy way to promote your business and produce sales, you've found it with this fascinating new marketing trend. Read on to find out how to make it work for you. Know Your Target audience It's important to find out what type of cell phones your potential prospects uses in order to create a mobile marketing campaign adapted to your target audience. Are they working with leading-edge technology or are they still in the dark ages? ;) If they're utilizing the latest in smartphones and subscribe to plans with a good amount of bandwidth, then have some fun with it. Build a good mobile friendly site with lots of pictures and videos. Alternatively, if your buyers do not possess access to the more sophisticated mobile phones, create a simple mobile site without all of the bells and whistles, since that would make it take longer to load. Stay up to date with your audience through surveys and studies to find out if any changes have been made. Spread the word Let people know about your mobile marketing campaign. If you own a web site or blog, write about your endeavor and mention it on social networks and forums. Entice them in with promotional discounts that you're offering on your mobile site or submit it via text alerts. Another cool thing you could do is create a subscription form and set it on every page of your site to get your visitors' attention. You can have a contest and ask people to subscribe to your mobile marketing alerts to enter. Keep people interested in your campaign once they subscribe by giving out discounts. Be Consistent and Comprehensive Don't let people fall by the wayside. It's important to keep what you have to offer in the minds of your prospects. Send text alerts on a regular basis, but ensure every text message is relevant and valuable. Posting multiple alert a week is a bad idea and most people will view your campaign as too hostile. Create short but sweet messages to get your audience's attention right away. Describe your offer quickly and add a link to your mobile site or have a promotional code your clients can use to redeem their discount. In order to keep a record of how many people are actually reading your messages and clicking your link, research and utilize some of the various mass texting software that are out there. Use the results to write better messages and advertise other products and specials your audience may be considering. Unique Content You know the saying by now, content is king! Be sure to enhance your mobile site with fresh new content anytime you send out a text alert. Supply more details about the discount you are offering. If you can, create a newsletter and add subscription forms, as well as links to your online community profiles. When possible, allow visitors to buy items directly from your mobile site. You should also give them the option to access your regular site. Once again, test, test, and test your mobile site on different devices before you launch it. Your site should be easily accessible and adapted to small screens. Yet another cool element if your clients have Smartphone's is that you can start building apps for them. You have so much flexibility here. You could develop games related to your products or create an app to help customers when they use your products. Be creative with your campaign, and find something that is both helpful and original. Let people download your app from your site and share it on different app directories so that more people download it. Should you apply these pointers and keep track of how you're mobile marketing campaign is doing, you will create the foundation for a profitable and long lasting business. Have fun Marketing! Legitimize your Home Based Business!.. Learn how you can have an arsenal of marketing tools to explode your business now! Learn More Don't just sell products, everyone is doing that.... Brand YOURSELF as a Leader in your home based or Network Marketing business so you can stand out from the crowd.
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