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SEO Oldest Technique - Link Building by Margarette Mcbride
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SEO Oldest Technique - Link Building |
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Search Engines
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There are many techniques developed for a successful SEO campaign, and one of the most popular techniques still used today is link building. So what is link building and what made it an important part in any SEO campaign?
What is Link Building? Link building, coming from the name itself, is method popularly used in SEO which aims to increase a website’s quantity and quality of back-links. The reason why this technique became popular is because search engines, particularly Google, weighs a website’s by the number of quality and quantity of back-links, like a vote to a running candidate.
And ever since the start of SEO, link building had continuously evolved to accommodate the many changes on search engine’s algorithm.
Different Link Building Techniques One of the most popular links building techniques used in the past was reciprocal or two-way linking. It is one of the few link building services in the past that aims to increase a website’s quantity of links by exchanging links from other websites. This technique also gave birth to the two-way and three-way linking.
Eventually, a new and more effective technique was developed, the one-way linking. It is a technique that involves creating one-way links from other websites without having to reciprocate it. This is one of the most popular techniques used even today, and from that method, it inspired a number of different techniques on how to gain one-way links from different websites. Here are some of those:
Blog Comments One of the many popular techniques used to produce one-way links is by commenting a blog. Although this technique has become ineffective for many reasons, it was one of the most popular techniques used by many SEO companies, particularly those that offer affordable seo services.
Forum Posting This technique requires patience, but very rewarding. Although it was used alongside the time that blogs were used in link building, the effort that a link builder must put in this technique is too much unlike the use of blog comments. Today, however, forum posting had again become a very popular link building technique.
Article Marketing and Press Releases Both are still popular techniques, however, because of Google’s sensitivity in duplicate content, this technique may not offer the same kind of benefit that it had in the past. Press Releases, however, are still popular in SEO.
Blogging One of today’s most popular and effective SEO link building techniques is blogging. Not only does this offer unique content but also offers a way for link builders to create one-way links that can truly attract their target market.
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