|
Branding is not just a marketing tool that is used to increase awareness of a product or service within a particular market; it is a tool that is used to transform a business or group into an identity. Before a company can think of branding itself, it needs to ensure that it is aware of its core values, as well as the way that it wants the public to think of it whenever people see colors or logos associated with it. The Advertising Educational Foundation, even though it happens to be a non-profit organization, also needs to be identified as a brand, and this is where marketing professionals such as John Partilla come in. With the assistance of professionals like John Partilla, this foundation has been able to establish itself as a strong force within the marketing community, and this is why it continues to thrive to this day. If an organization, especially one that is non-profit, does not brand itself well, other businesses and individuals might not choose to support it, and this is why this facet is such an important consideration for professionals like John Partilla. The truth of the matter is this: individuals and companies need to identify with a cause before they will support it, and until branding takes place, they simply cannot do this. The idea behind effective branding is for professionals to consider how they want the public to view their business; once they have this idea in mind, they set in place strategies that will help them achieve this. The branding that was chosen by the Advertising Educational Foundation is a clean design, so it makes it look professional, yet creative. The idea behind this entire concept is to assist individuals who are interested in marketing and learning about how to get involved in this industry, as well as learn why advertising plays such a big role in society today, and this is a task that professionals such as John Partilla take very seriously. To allow the branding of a company to set into the hearts and minds of the public, professionals need to take their job very seriously, but they also have to be patient since this can take a lot of time. Professionals such as John Partilla understand how this is done, and this will ensure that the foundation continues to thrive in order to assist future generations in finding their own way in the marketing world. For more information on how John Partilla established the Advertising Educational Foundation, please visit our website.
Related Articles -
John, Partilla,
|
