The vodka category continues to thrive throughout the world led by the Russian Company Sojuzplodimport's Stolichnaya, although the majority of its sales are domestic, and Diageo's Smirnoff which is the world's leading international vodka brand as well as the world's number two international brand behind Bacardi. Today the vodka category is intensely competitive and there are a number of reasons for the continuing rise in popularity including the drink's mixability, its emergence as a lifestyle drink appealing to the younger generation, the very successful vodka-based low alcohol drinks such as Smirnoff Ice and of course the global marketing of the category's leading brands. Table of Contents Chapter 1 When will the bubble burst? Chapter 2 Leading markets by volume Chapter 3 Leading international brands by volume Chapter 4 Leading brands with sales predominantly in East European Markets Chapter 5 Leading international brands 1) Smirnoff 2) Absolut 3) Stolichnaya 4) Popov 5) McCormick 6) Finlandia 7) Skyy 8) Gordon's 9) Barton 10) Koskenkorva 11) Gorbatschow 12) Skol 13) Grey Goose 14) Ketel One 15) Wyborowa 16) Eristoff Chapter 6 West Europe West Europe - Leading international brands by volume Chapter 7 East Europe Chapter 8 North America Chapter 9 South Africa Chapter 10 Australia and New Zealand Brand share (%) Brand share (%) Chapter 11 South America Chapter 12 Asia Brand index List of Tables Table 1: Austria Table 2: Belgium Table 3: Denmark Table 4: Finland Table 5: France Table 6: Germany Table 7: Greece Table 8: Iceland Table 9: Ireland Table 10: Italy Table 11: Netherlands Table 12: Norway Table 13: Portugal Table 14: Spain Table 15: Sweden Table 16: Switzerland Table 17: Turkey Table 18: United Kingdom Table 19: USA Table 20: Canada Table 21: South Africa Table 22: Australia Table 23: New Zealand For more information kindly visit: http://www.bharatbook.com/detail.asp?id=70361
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