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Another midsummer month here at our Scottsdale country club is now history…..and we not only survived, but actually had a pretty impressive month of activity. Our planned July 4th activities did not go as hoped but, given record high temperatures and other weather related challenges, we’ll just chalk it up to a lesson learned. More importantly, we did experience a couple of successful events this past month our Scottsdale private golf Club – the JunioGolf Association of Arizona (JGAA) Match Play Championship on July 19-20 and, of course, the inaugural “Inferno” on the weekend of July 23-24. Seventy-six players took on the temperatures and enjoyed a no-frills, two-day Scottsdale private golf Member/Guest event; from all reports, it sounds like the “Inferno” will be around for years to come. During the month of July, The Scottsdale Country Club, The Country Club at DC Ranch, Club welcomed some additional membership activity, too. Membership Director Melanie Halpert announced that an additional four Golf Memberships were purchased this past month; that makes it sixty (60) Golf Memberships sold since the implementation of Market-Based Pricing on November 1 of last year here at our Scottsdale private golf Club. Add the twenty-eight (28) Clubhouse and/or Sports Social memberships sold during this same time span and 100 memberships sold in the 201 fiscal year could be reality. Pretty incredible! So what’s the secret to our membership sales success for this Scottsdale Country Club? No doubt, the value of membership driven by market-based pricing has much to do with that success, but I think it’s actually more than just dollars and cents. Every private club in our marketplace offers a quality golf experience, good recreation and dining opportunities to their respective memberships. The Country Club at DC Ranch offers much more. Remember that iconic Boston bar where everybody knows your name? Yes, “Cheers”! Now that was a special place; a club, if you really think about it, with a lot of great characters who shared their stories and their lives– much like The Country Club at DC Ranch. In looking at today’s private club world, it has to be about more than quality golf and good recreational and/or dining experiences – it has to be about friendships. With the helter-skelter lifestyles and time commitments in today’s world, there is a need for an oasis where families and friends can come together at a Scottsdale Country Club and enjoy one another’s company; a place where like-kinds of people (members!) can enjoy each other and all the club has to offer; a place where true friendships are made and enhanced, “a place where everybody knows your name.” And that brings us back to you - thank you for being such an important part of The Country Club at DC Ranch. And thank you for your continuing support; for coming together like you do every Thursday and Friday evenings, or much like you did this past weekend for the Inferno – coming together where you enjoy each other’s company and “where everybody knows your name”. That’s what makes The Country Club at DC Ranch so special and, in turn, what has made market based pricing so successful. Who wouldn’t want to be a part of your Club?!! About Author: The Country Club at DC Ranch is premier Scottsdale private golf and country club that provide friends and families to get together and enjoy the best times. This club has broad array of activities including tennis, fitness, swimming, exceptional dining venues and a variety of social events. Visit us for more information.
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