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Business incentive travel is an excellent way to stimulate and reward loyal employees. These can be a group or single individual, and the target can be local or international. Every successful program of this type starts with careful planning. Below are some tips to help create a corporate travel event that can be easily curtailed to fit within a company's culture, size and budget. Analyze the company's planned objectives. In detail, state what the incentive program should achieve. This could be items such as an increase in sales, escalation of production output or income, or perhaps an immediate solution to declining sales numbers or business contracts. The goals should be expressed in terms of a percentage, a dollar figure, or an absolute number of contracts or units. Choose the target group for the plan. This could be the management team, salespeople, departmental group or even a customer pool. Contact each individual in interviews or paper surveys to determine values, preferences and interests for each specific goal. Consider previous performance and employee characteristics. Set up reasonable duties for each target group. Be sure to have a performance-tracking system in order to analyze the event results. Brainstorm what the possible hindrances are that the journey might encounter. Discuss how market conditions, employee morale, or even organizational structures might affect the plan. It is also important to consider whether this event will be handled internally, or if it is to be outsourced to an agency. Another aspect of the event checklist is the tax implications. This is sometimes required under certain instances. The company should analyze how tax rules and laws will affect the event budget. This also applies to cancellation policies. In order to determine if the incentive travel plan was successful, deploy a survey for the participants, as well as for those who did not directly participate. Compare the results against the original objectives and find out if the event met the company expectations or not.
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