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Air-conditioning to the countryside "bad money" how can the expulsion "good money" by fdhjkl rfghjtkl
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Air-conditioning to the countryside "bad money" how can the expulsion "good money" by FDHJKL RFGHJTKL
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| Article Posted: 08/10/2011 |
| Article Views: 72 |
| Articles Written: 2148 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 893 |
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Air-conditioning to the countryside "bad money" how can the expulsion "good money" |
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Business,Business News,Business Opportunities
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At the moment, the first eight provinces city
Air conditioning Start the countryside has been more than two months, reporters in Hubei
Zhejiang And Anhui provinces and cities in the rural market has found that many successful businesses successful air-conditioning products are disappeared, and some rural areas of air conditioning products are also successful business on the remote location, the major push is still some non-winning products.
This, a distributor of Anhui anonymity that the air conditioning at this stage successful brand and product number of the countryside, little, and do not form a good
Sell Atmosphere. In addition, a number of successful products, not high profit margins, might as well sell some non-winning air conditioning.
From the Ministry of Commerce "
Appliances to the countryside "Information management system of sales data, at this stage in the air,
Refrigerator , Washing machine , TV And other large "appliances to the countryside" products, sales of air conditioning at least. Some provinces and cities to the countryside from the air conditioning started, the province sold even less than 10 air conditioning units, air-conditioning in many county sales actually zero.
An insider told journalists at this stage the reason why successful air-conditioning sales slow in rural areas have not been effective, low purchasing power of farmers is not, nor is it successful product is not suitable for the rural market. On the contrary, some companies are the rural market as inefficient, dumping ground for non-winning air conditioning and significantly low price as bait to attract rural consumers.
It is understood that third quarter last year, a number of large enterprise management experience a big blow. On the one hand, a significant decline in market demand, lead the industry in nearly 10 million sets of inventory pressures, and most products are five inefficient air-conditioning; the other hand, inventories of raw materials fell sharply devaluation triggered a number of listed companies have to take air-conditioning means to absorb inventory, reduce losses. This year, at the national launch of the "home appliances to the countryside" air tenders, in order to avoid the rural market as some companies dumping ground for inefficient air conditioning, air conditioning bid document requires that all successful energy efficiency must be 3 or more. Undoubtedly, some of their inefficient air conditioning air conditioning company won the bid, "home appliances to the countryside" to set the threshold.
It is in this pressure, although the national air-conditioning products to vigorously promote the "home appliances to the countryside" policy, but some business from its own interests, taking covert means to promote the inefficient air-conditioning to the countryside. An air conditioning dealer said some businesses in the policy paper, air-conditioned and non-winning bid for the air conditioning to a different pricing policy, calculation of air conditioning down or sell even more cost-effective non-winning number.
The business also disclosed at this stage despite the "home appliances to the countryside" products can enjoy 13% of the financial subsidies, but does not live to receive as subsidies, farmers have to go to other departments for finance, cumbersome procedures and subsidies long. As a result, some farmers simply do not buy subsidized inefficient air conditioning, cheaper. As for the effect from May 1 to re-revised "home appliances to the countryside" operation rules, the business that has not received notice of adjustment above, farmers subsidies to buy appliances bid procedures still have to complete 15 days and have to subsidize the fastest get to the farmers bank card.
In this case, this year, some areas of the rural market, as major brands of air conditioning products winning the delay to the countryside, contrary to some no-name non-bid sales of air conditioning products provide a larger market space. Reporter in Sichuan, Anhui see some of the rural market, as many farmers brand awareness for the air conditioning was not good, some brand-name computers and even the local mainstream brands, sales are far greater than the number of large air-conditioning brand. It is reported that these brand-name computers for profit businesses often higher than 20% of the big brands, so be favorable for rural dealers. On the contrary, due to slow movement of some big brands to the countryside, and air conditioning business to promote enthusiasm for the countryside is not high, to some extent limited the successful rural consumers to buy hot air conditioners.
Industry experts pointed out that "appliances to the countryside" policy introduced is to allow farmers to get real benefit, companies have to market, but due to a number of positions and the interests of business-oriented issues such as the impact of successful non-winning air conditioning but not popular It appears to some extent, reflects the stage of rural non-standard air-conditioning market competition phenomenon.
The person admitted, in order to solve these problems and disadvantages of large enterprises in some industries should take the lead force, and take the initiative to invest resources in advance, from the product, price, promotion,
So many ways to protect the interests of farmers, the only way to future opportunities in the rural market in a huge upper hand. I am China Agriculture Net writer, reports some information about forex currency trading system , forex day trading system.
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