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Control of the upstream business will be winning magic juice by akjxue@sina.com akjxue
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Control of the upstream business will be winning magic juice |
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Business,Business News,Business Opportunities
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As more Food Beverages Enterprises to seize the Juice Market competition in the future fruit juice market will become more intense. Investment adviser in the food industry researcher Chen Chen believes that the market increasingly competitive market subject to full capacity to control the upstream Raw materials Trump will be the fruit juice business.
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In recent years, China's juice drink market trend of rapid development, because on the one hand is the concept of change in consumer spending, partly because China is a fruit juice Raw material Power. My fruit is rich in resources, which is the world's No. 1 apple production, citrus production of the world's third, pear, peach production in the world.
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the nine food (Photos) Although a large population of China, the consumption of fruit juice drinks are lower, per capita consumption of less than 1 kg, is the world average of 1 / 10, the average level of developed countries, 1 / 40. This indicates that the fruit juice in China is still huge room for growth. As a result, more and more companies are targeting areas of juice.
Investment adviser in the food industry researcher Chen Chen believes that the expansion of market share as the juice, more and more enterprises are launched juice products, which also led to increasingly fierce market competition juice. Juice in the increasingly fierce market competition, more and more enterprises realize the importance of upstream raw materials.
Earlier, the leading juice Huiyuan 2.0 billion of investment to establish juice upper base, but a formal veto in the Ministry of Commerce announced the acquisition application, the Huiyuan juice halt construction projects upstream base will shift to new product development and Marketing Area. However, the investment adviser that the food industry researcher Chen Chen, Huiyuan is only a temporary adjustment of the strategy, the future will take Huiyuan bases upstream of the road.
Investment adviser in the food industry researcher Chen Chen that, at present, only a handful of Huiyuan and other upstream companies have their own raw material bases and factories, most enterprises have to rely on procurement puree, fruit juice company that will become a weakness, the actual situation now is "who owns the upstream, whoever has the right to speak." Once you have the upstream industries, fruit juice company in terms of price, quality, on corporate strategy and planning, or have the autonomy.
Currently, most companies only see the fruit juice industry, "Qian Cheng", while neglecting the development of fruit juice, "future", driven by huge profits, have entered the fruit juice market. Investment adviser in the food industry researcher Chen Chen believes that only the distribution of upper and lower fruit juice business to obtain stable raw materials, the industry can really take the high ground.
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