"Nearly a month. However, journalists from the state Department of Commerce, according to data obtained that, since the
Since rural areas, solar energy industry
Share in addition to individual brands, the majority did not achieve the expected growth. Visited a number of solar energy in the store, the reporters found that while some companies successful production of standard household appliances to the countryside, but because of its inadequate distribution channels, etc., so far, not been "home appliances to the countryside identity card", and small enterprises to "direct subsidy" means "good enough just to", leaving this to the "happy" flavor of rural market has changed.
appliances to the countryside to be "Subsidy" kept the eye
Reporter interviewed found this part of the home appliances to the countryside and other business issues as distribution channels, while May has been successful in bringing home appliances business, but most of them can be achieved in August after the "bringing home appliances identity card" , now can not sell "home appliances to the countryside" products. Therefore, the cooperation of some enterprises dealers have a "direct subsidy" approach to win over consumers, when consumers buy the product, the distributor in accordance with the "home appliances to the countryside" 13% of the proportion of part of the money returned to the purchaser. Through this means, the original product of "direct subsidy" in the name of package to lure the interests of consumers, businesses and distributors in order to increase the sales share in the short term; What is more, the production cost is lower by quality products, the price level to carry out "direct subsidy," "shoddy" to get the difference.
The author believes that reason, "home appliances to the countryside", the first channel to bring the existing pattern of impact, whether consumers trust brand recognition, or 13% of government subsidies stimulate interest, " appliances to the countryside, "the dealer brand will play a special role. In the absence of ID cards, dealer's interests would be directly harmful, and this part of the company and distributors to protect their own interests, they hesitate to dupe the consumer behavior to achieve their own interests.
For this reason, many companies continue to operate its distributors in order to safeguard the vested interests of distributors would not hesitate to walking a fine by the way, with "direct subsidy" approach consumers to sell their own products. When interviewing process, the reporter found that some consumers to obtain "subsidy", the view on the dealer also "bringing home appliances identity card", how to get "13% of state subsidies", the request, but are distribution providers to "not get identity cards now" stall the past. And by the author learned from the Ministry of Commerce, the May 24 solar "home appliances to the countryside" after the successful results, after which the products could have been equipped with the appropriate identification card.
Look for appliances to the countryside "iron status"
In fact, reporters learned, no identity card for the dealer, they want to allot identity card manufacturers. These solar energy "appliances to the countryside," the successful companies, the real successful circulation of the subject is rare, because of its poor process, delays in product distribution to identification cards issued. This made a lot of dealers playing a "direct subsidy" of attention, and made such fools of action.
Reporter found during the interview, Haier is equipped with the appropriate identification card. Is precisely because of this, "home appliances to the countryside" has just begun, Haier solar energy will be sold at the country's first "home appliances to the countryside," Solar
; From solar energy "home appliances to the countryside" since the beginning of its "home appliances to the countryside" products, market share has also been tied for first place.
I again remind the consumers, different from traditional home appliances, solar water heater sale need professional installation, commissioning, auxiliary costs as high as several hundred dollars, shoddy accessories
Provide space, which is great for rural consumers, the hidden dangers. Therefore, I hope that consumers look for when buying products, "bringing home appliances," Identity Card, this is allowed to enter the solar business home appliances to the countryside of the "iron status." I am an expert from China Quality Lighting, usually analyzes all kind of industries situation, such as fresh cut peonies , peonies fresh cut.
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