Status of Chinese Garment Industry
As the head of basic necessities, no doubt, the apparel industry is a sunrise industry forever, because people will never end the pursuit of clothing. Now, with the economic development of the standard of living, people with apparel products have been increasing demands, clothing insulation than required to cover themselves. Who would want to have more beautiful, healthy, personalized clothes, and clothing products because the time lag and relatively fast, so garments will be increasing the market pie. Developed enough time to productivity per capita has dozens or even hundreds of pieces of pieces of clothing will no longer be a dream.
China is the world's largest consumer of clothing, but also the world's largest garment producer, but the overall development of China's garment industry is very uneven. Guangdong, Jiangsu, Zhejiang, Shandong, Fujian, Shanghai and other provinces of the southeast coast of products account for more than 80% market share. The central and western regions of the garment industry is still very backward. The competition between clothing companies still remain relatively low in the face, mainly still at the price, style and other aspects of competition, most clothing sales business or in the main wholesale market of large circulation. Apparel business in recent years despite continued to strengthen brand awareness, but the Chinese apparel industry is still only a limited number of well-known trademarks in China, a lack of truly international clothing brand, mainly through low-cost advantage to compete with international brand.
China's apparel industry's most mature and a little international competitiveness was undoubtedly the men's and down jacket, this piece was born Shanshan field, Younger, Bosideng, snow flying and many other well-known brands, brings together several listed companies their strong brand strength, size and competitiveness are at the forefront of the apparel industry. The women's, children's clothing, pajamas and other developing markets are relatively immature and still a lack of strong leadership brand.
China Clothing Industry Confusion
An increasing pressure on stocks
Some people say: If all of China's garment enterprises now have ceased production, the Chinese people to worry about without clothing. Now all the companies together also have enough inventory sold in the market for two years.
Big clothing companies, and is often accompanied by a sharp increase in the cost of storage. Enterprise sales several times that, on account growth in the number of cash Quemo. No wonder many employers say their hard-earned for one year, are run go a warehouse.
Because obviously the seasonal clothing and apparel products faster and faster updates, inventory problems as most garment headache problems. Does not deal with it, the backlog will only lead to more inventory devaluation and even more worthless. Cheap sell-off deal with it for the one quarter of those products had not necessarily someone, 2 to cheap throw to set up on the hard brand is a big blow, it is easy for consumers on the product price system by doubt.
In addition, the inventory number and the number of enterprises out of stock often is inversely proportional to, as clothing fabrics from purchasing to production have a certain period, enterprises in order to make their products during the peak season when there is sufficient quantity available for sale, often had to large amounts of goods, which planted a hidden danger for the stock. And some more conservative companies in order to reduce inventory, often limit the number of production goods, but once the goods sold up, but because demand exceeds supply leading to shortages and missed sales opportunities.
2 the lack of independent design
Costume design is the soft underbelly of the Chinese garment enterprises in general. Chinese costume design is also much higher than the international standard and backward China does not influence the birth of world's fashion designers. To copy or imitate a number of enterprise-based version, it is difficult to form a style of their products.
Domestic garment enterprises to the lack of a comprehensive training system designers, and many talented designers are more accustomed to opening their own brand or design studio business, rather than the talent in the enterprise, making it the standard of fashion design in China difficult to upgrade to a new level, the International Fashion Week, even the mainstream can not see the figures of Chinese designers.
3 profession shortage of professionals
Depth of talent than the apparel industry will clearly realize that the apparel industry as a whole is very poor talent. Either management or design from the production, marketing and advertising. Because the clothes are mostly private enterprises, many of them start from the family-run shop, colors tend to be a strong family business. Many companies simply can not provide the broad arena for talent, which can not attract people to join, even if unable to retain qualified personnel also joined.
In an era of people-oriented knowledge-based economy, lack of expertise, the development impact of the apparel industry is absolutely huge.
4 industry chain is not complete
Clear to everyone, clothing fabric is the key, but in a chain of domestic fabric suppliers upstream than the foreign fabric suppliers are relatively large distance, lack of fabric research and development capabilities, high-quality fabrics are mostly still rely on imports, which directly restricts the level of the entire industry to upgrade.
The dealers in the downstream industry chain management team is the overall level is not high. As the clothing business threshold is low, many people have little capital to invest in business willing to choose clothes, clothing the quality of good and bad dealers, many dealers do not have the sense of brand management, and business can not grow up together.
Our ultimate consumer spending is also due to psychological maturity, the culture of the deep understanding of clothing, many consumers blind worshiper of foreign things, led to a number of garment enterprises are unable to adhere to their own brand of style, but can only adapt to consumer demand, to do some kitsch products.
5 brand gold content is not enough
Gold content in general is not high fashion brand, can not compete directly with international brands, many companies limited understanding of the brand, brand awareness is still weak, too focused on immediate gains, the lack of long-term brand planning. The market is always filled with a number of quick success of the brand operation methods, such as walking a fine flood of fake foreign devil brand, glamorous occupy the position in the high-end stores, it touches on the formation of the Chinese characteristics. I am an expert from China Auto Suppliers, usually analyzes all kind of industries situation, such as vizio flat screen , dvb t freeview.
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