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Fun virtual value of low concentration of fruit juice by na b
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Fun virtual value of low concentration of fruit juice by NA B
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| Article Posted: 05/30/2011 |
| Article Views: 81 |
| Articles Written: 2638 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 827 |
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Fun virtual value of low concentration of fruit juice |
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Business,Business News,Business Opportunities
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Fruit juice drinks market, according to the concentration of the strategy. As a "virtual value" higher than the actual value of the low concentration of juice, the big brands is how to upgrade their virtual value, Fun market?
The past two years, some of the juice made a very interesting and very reasonable theory: fruit juice drinks market, according to the concentration of the strategy. As the fruit juice content in different drinks, not the same nutritional value of its tangible, which makes the "real value" and the "virtual value" is not the same as the ratio between. Therefore, in the juice content of 30% or less of the low concentration of fruit juice Beverage market , Because of its nutritional value is not prominent, and the "virtual value" as a selling point product strategy and direction, determined that it must be "virtual value" move up "real value", which is "to play feel the mainstay and nutritional value views. " Throughout the past two years
and low concentrations of fruit juice drinks market, Nongfushangquan And Wahaha as the representative of the juice content of 10% of the lemon drink, Pepsi, Coca-Cola to represent a low concentration of fruit drinks, the bargaining power of new products on the market growing, almost all the retail dollars -4.0 3.5 yuan price range, the low concentration of fruit juices and traditional drinks 3 per product formed a significant segment! There is no doubt that in addition to the regular new "skimming" strategy, the virtual value of these big companies had a very nice strategy to ensure new product margins, but also makes the season of the low concentration of fruit juice drinks market value of the virtual battle War makes quite interesting.
Soluble C100: to enhance the bargaining power products
If time back two years, I believe few people will believe a very sour taste, bottle avant-garde, juice content of 10% of the low concentration of lemon juice will be channels in the modern retail price of sold 4.5 per. Because then the low concentration of fruit juice drinks market competition has entered the mature stage, both Unity Orange and more, Master fresh daily C, or Coca-Cola Minute Maid orange and other fruit products line the mainstream, are in constant competition, the price range of similar products will be locked in 2.5-3 per the mainstream retail price of the firm firm control of the low concentration of fruit juice drinks market. Nongfushangquan
the advent of water soluble C100, succeeded in creating a typical high-end segment lemon drink category, which can be attributed to the low concentration of fruit juice for Nongfushangquan virtual value of the in-depth understanding and build targeted selling points.
First of all, from the product packaging, the water-soluble C100 broke the usual juice Beverage Packaging Tradition, it seems some similar products in the "alternative"?? Was milky white lemon juice, slightly acid taste unique, stylish appearance of a transparent bottle, "This is a noisy atmosphere is not suitable to advertise products, through graceful or elegant the temperament, quiet place where people would want to buy it, and this is what we originally wanted. "Yangshengtang Marketing Design Director Xia Wenkui told reporters. It is precisely such a white-collar workers to meet the city, Petty aesthetics of product design, making water soluble C100 line quickly in the country, young white-collar urban consumers in the popular, and even the shape and style to catch the well-known luxury brand relationship GUCCI, fashion , avant-garde, clearly stands out the value of refined product packaging demands from the beginning has gradually enlarge, virtually as high-end products to the extension of consumption provides a good platform.
Secondly, the product focused on creating the "five and a half lemon," selling point, will the virtual value of the product to an extreme?? Fresh interpretation of the brand consultancy Enterprise Management Consulting Co., Ltd. Liu expand on that: "'5 and a half lemon ' Victoria C content of 100g contained exactly the required daily intake of the body, the nutritional value of lemon through the concept of virtualization clearly shown and extended as a selling point, while the expression of this approach demands a higher than '6, 7 Lemon 'more vivid, and therefore the formation of similar products and other competitive differentiation, but also allow consumers to ignore it is just a juice content of only 12% of the juice drinks. "So the concept is not only has the function of pure fruit juice Demand, also has a low concentration of fruit juice fashion dynamic emotional appeal and successfully move up the value of the product of the virtual real value of the product for the product and create more space and greater bargaining power sources to provide a strategy for positive protection. I am China Chemicals Products writer, reports some information about free ringtones tmobile , callaway pre owned.
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