Building a strong company is no easy task. If the most talented and motivated individual lacks charisma and personality, he may find himself alone and fallen short of his business potential. Every strong enterprise started with a company that was bound by vision and loyalty. In the sense of inner cooperation and loyalty, companies can start incentive programs to show their employees that they are valued, needed, and important in the eyes of the company. There is a growing trend for individuals to change careers 3-5 times in a lifetime. Gone are the days when you start working for a company and 30-40 years later you retire and have the hard work you invested appreciated through benefits. Corporate loyalty is as loyal as Benedict Arnold. Companies today will not bat an eye at firing a loyal employee in order to cut costs and shift vision. For this reason, employees in turn respond with similar feelings. In eras past employees would include their work in piecing together their self identity. Today, because of the change in business, poeple look at their careers involving many job changes rather than several career changes. As a result, the incentive to work hard and long for a company is dampaned by the fear that they will not be around to enjoy the fruits of their labors. Employee incentive programs abound in many companies today. The most successful ones produce faith, trust, and loyalty from employees to their bosses. For an employee incentive program to work, the incentive must be a reward of substance and not superficial prizes. Cascadia Motivation Inc. is a employee incentive programs full service performance improvement firm, leading our industry in client success, relationship building, loyalty marketing, event and conference design and incentive travel. (www.cascadiamotivation.com)
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