In 2007 China Top 500 Brands list, the "SEVEN" to brand value of 5.795 billion yuan ranked 112, the highest in the forefront of the national textile and garment industry brands. From the years Top 500 ranking Chinese brand of view, "SEVEN" brand rapid increase, compared with the first assessment in 2004, an increase of 170, the brand value of a net increase of 3.637 billion yuan.
It was reported that: in 2007, for Qipai Group is building brand culture fruitful year. During the year, "SEVEN" also awarded the "2007 Top Ten Brand Culture of China's textile enterprises" title to become China's men's pole building brand culture.
Brand is a condensed and general corporate intangible assets, is an enterprise strength of the overall quality of evidence, but also corporate reputation, reputation of the symbol in the enterprise market development, capital expansion, team cohesion has played an important role. Fujian Qipai Group began in 2000, awareness of this point, and gradually introduced their own brand of culture. Short period of 7 years Qipai from a little-known Taiwanese traditional clothing manufacturing plant and gradually stepped into the modern type, the ranks of innovative enterprises, and a landmark phase for a brand promotion strategy, China has become a household name familiar to men's brand.
China Collar revival of traditional costumes and cultural
Western design community circulating such a view: "No Chinese elements, there is no style." Over the years, the domestic men's fashion industry was more inclined to the West. In the burgeoning national power today, the people more emphasis on the Chinese people a sense of pride. Based on this, Qipai traditional Chinese culture began to dig deep, strong launched the "Fashion China" as a new brand concept, a comprehensive forging their own brand personality and cultural connotations.
After years of market research and the efforts of designers study and exploration, creativity and design Qipai out Qipai "China Collar" series of products. Qipai "Chinese stand-collar" to inherit and carry forward the Chinese traditional culture-based, modern pop elements of the main axis in order to Tang suit, Han equipment, apparel and other traditional Chinese tunic suit is modeled on the world's advanced garment manufacturing technology, technique, equipment, rely on. To China Chinese elements of stand-collar interpreted more Chinese flavor Qipai specially invited to join the Chinese superstar Jet Li to play stand-collar image of the Chinese ambassador.
In March 2004, "China Collar" series of apparel officially unveiled the China International Clothing & Accessories Fair (CHIC), in order to "Dragon refined, gas, god" for design inspiration, the fine would be five thousand years of Chinese tradition and modern international fashion element binding up, attracted a lot of eyeballs. "China Collar" This clearly with a rich cultural heritage of the design concept, the "SEVEN" shape for a personalized brand. Qipai Group Chairman Hong Zhao set up, said: "Brand Culture for a clothing brand is very important in terms of China's clothing products and brands should be added to the national element of the brand culture and specific products should be a good combination, but also close to the consumer , and even more stylish and more popular. 'China Collar' is not only a cultural aspirations, but also a characteristic style. Fashion China, Chinese and Western and also in line with individual needs, which is required in the apparel segment. We have also adopted a new marketing approach, our garment industry in moving towards the process of brand marketing, many new clothing brands remain in the low-level marketing to sell or the imitative phase, innovation is necessary. "
Branding fit the psychological needs of consumer
"Qipai, men's par of the world."
"Life is like a battle, who are likely to have temporarily lost their courage. When we can not change the world, we have only to change his! A man, they should for their relentless 1:00 - Qipai, so that women tempting men."
"Happy moment, I only choose China Collar!" "Qipai Men, Fashion China." "Where are the leading man!"
Different periods, Qipai accordance with the prevailing environmental and consumer consumption, consumer attitudes, combined with the push product features and functionality, to extract a different cultural theme of the brand concept, launched a series of effective Qipai Brand PR campaign to make Qipai visibility has been an unprecedented promotion and improvement.
Qipai operate in good faith according to law, pay taxes, build the brand on the road a hundred years, always forgetting "to create value for society to love and contributing to society," the corporate mission, has passed make donations to schools, in colleges and universities to establish scholarship funds to finance social leukemia patients, sponsorship sanitation cause, the cause of national sports sponsorship, donations and local social welfare services in basic education and so on, bear a brand of corporate social responsibility. This series of projects also received community Qipai wide acclaim and high praise Qipai brand reputation has also been greatly improved. I am an expert from China Auto Suppliers, usually analyzes all kind of industries situation, such as magnetic nut drivers , grass seed mat.
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