Women fashion as the representative of Shandong, "Choulan" in 10 years relying on "respect for tradition and create the future" spirit of enterprise, adequate financial support, scientific and effective management, advanced technical equipment and staff, tenacious efforts, the rapid development, National garment industry has played a decisive role, the North Women's leading enterprises. Then the "Choulan" rapid growth of magic where? From the company's marketing can it reflects.
(A) the marketing concept and strategy
Company has been dedicated to marketing, networking, Shandong-based approach, all over the country strategic model to learn from the experience of Road successful marketing, innovation and marketing strategy, while constantly into innovative thinking, strategic decision Dao Fu Wu detail from all staying close to customers to meet diverse customer needs, improve service quality.
Through various marketing channels, including advertising campaign planning, store design, product catalog and visual marketing, can stimulate the customer to create a sensory shopping environment, deliver the brand values, to strengthen and enhance the brand image.
(B) the marketing road
Choulan marketing network in the early stages of construction, due to its location north and south not like the way the brand can make use of geographical advantages to attract franchisees, so Choulan taken slowly and surely on the way to go self-employed, opening their own stores, and shopping centers, jointly offered joint counter point to area, continue to attract franchisees, step by step, by the Regional gradually radiation.
The image of a city-operated stores and performance beyond compliance, we put the transfer market to join the business, the early development of cost recovery over, then rolling the development of the use of new funds invested to develop new markets and new product research and development go so that enterprises in financial difficulties, the early development of SMEs through the capital bottleneck.
In Choulan own good brand management and commercial enterprises on the basis of the window effect, Choulan from a regional brand to move rapidly in Shandong National: 2001 to date, the Northeast branch, Beijing Branch, Northwest Branch, Nanjing Branch Company, Wuhan Branch, Shenzhen Branch, Chengdu Branch, Jinan Branch, Shanghai Branch have been established, with the South, Southwest market coverage, Choulan inland regions in China market network construction is basically completed.
Currently, the company is focusing on expansion of self-store system, avoid shopping malls nationwide expansion brought about uncontrollable risk. Advantages in the development of various self-store basis, to develop managed, to join, leveraging broaden the market area, to establish as broad as possible a market system, establish a national brand image.
Choulan through the terminal retail market and explore how to adapt to changes in the market branded products required to meet the consumer demand for experience, and thus boost their overall branding process, Choulan rapidly from a regional brand into the country.
Currently Choulan companies in the country has established more than 600 stores, relying on modern logistics and distribution system, a nationwide system of modern marketing network has been formed. The company also continuously developed to adapt to domestic and international apparel value-added products with high market demand, accelerating the pace of innovation, so Choulan brand new road wider and wider. I am an expert from China Chemicals Products, usually analyzes all kind of industries situation, such as summer sun dresses , cotton tank top.
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