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After the expert writer, or a small business owner to create a website to promote its expertise, service, product or company which generally is to generate traffic to their site is much more difficult than expected. The sites are a good way to involve the public present and potential, but if they’re not flocking to the site, you must get the word out. Then the PR and media placement can be invaluable. Power of PR is to share its unique experience, knowledge and perspective to the media and the public. Since this print, broadcast and online media can offer advertising value, and results cannot even imagine. Take the Stress Removal Expert Don Goewey and neuroplasticity. After giving a radio interview to promote his book Mystical Cool 102.1 KDFC in San Francisco, Don Mystic Cool.com site saw a huge spike in visitors – more than 10,000 in the morning. Don is one of my clients on public relations firms and our task is to pull out in front of his audience. But there are ways to get media placements and generate results, as Don – it’s free – Media access sites Pitch Rate.com, Haro and the Reporter link. Sites like Pitch Rate.com (http://www.PitchRate.com) and reporter Connection offers experts, authors and owners of small businesses an excellent opportunity to advertise free – and increase their site traffic Web – for their books, companies and products. When you sign up for these services, you get daily media requests by journalists looking for sources. Find an application that suits your expertise and the height of the journalist directly. If they like what you have to offer, you can be presented as the go-to source for your expertise. Not only can it increase the number of visitors to your website, but it can also increase your credibility with your audience. Once the land of the placement of the media and is in Don Goewey shoes delivering a radio interview that could bring 10,000 visitors to your site the same day you need to practice their music samples, develop a message clear and memorable and most importantly, make sure that the URL of your website easy to remember and spell with the audience in the program. Mystic Cool.com gift is simple and memorable, but what if he had gone with DonJosephGoewey.com or Neuroplasticity.com If I had seen an increase in traffic? Can you spell “neuroplasticity” mentioned having heard on the radio? As with all public relations and business, be clear, concise and easy is the way forward.
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