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After hitting the streets to talk to its customers, Leeds based health and beauty innovators, Club Cleo, has unveiled the key trends when it comes to toning up problem areas. With 47% of women aged between 25-70 years old saying they’d like a helping hand toning up their tums, 15% shifted the focus to the thighs, and 12% dreamt of a firmer face, whilst the breasts were the area the majority of women were happy with. After interviewing 96 West Yorkshire women on the centre of Briggate with its life sized Cleo mannequin, Club Cleo pinpointed the problem areas of the county’s fairer sex and sought to find a correlation between body part and age range. With the majority of the over 50s aspiring for a firmer tum; less visible frown lines, crows feet and puffiness on the face, alongside a brighter complexion, were also common concerns. It was the slightly younger ladies (25-35 years old) that wanted to tone up their thighs, and the overwhelming consensus from the 40-50 year olds was the ‘motherly’ stomach. Encouraging women to love who they are, whatever their age or dress size, Club Cleo’s aim of the day was to make sure that women are aware of the natural ways to firm up and delay the signs of ageing and to ultimately avoid the knife. Janine Kay, Managing Director of Club Cleo, said: “All women have their insecurities but being comfortable in your own skin is absolutely vital to your wellbeing and happiness. We spoke to women of all different shapes, sizes and ages, to ask how they felt and which areas (if any) they’d like a helping hand with. When you’re a consumer brand you can’t beat interacting with your customer; getting their feedback is crucial to the success of your business.” Of the 96 women interviewed, 8% chose their breasts as their problem area, 9% their bingo wings and a further 9% their bottom. With its ethos of no injections, no toxins, no surgery, no risk, Club Cleo’s flagship product is the Cleo Q MultiGym. A top to toe toning system that can treat up to 10 areas in 60 minutes, Cleo Q is a non-invasive, non-toxic treatment that transmits unique sequences of pulses to re-educate the muscles and provide vital nutrition to the skin. Club Cleo also stocks a wide selection of natural health and beauty products including pamper packs, an intimate care range, Cleo Q Discreet pelvic floor toner, perfumes, and health and beauty accessories. There is no animal testing in any of Club Cleo’s products. For more information please visit the new site http://www.club-cleo.com/products/cleo-systems/cleo-q-discreet-pelvic-toner/
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