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Experience sharing and win-win trade export market - Tech-Long, packaging machinery, filling machin by na b
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Experience sharing and win-win trade export market - Tech-Long, packaging machinery, filling machin by NA B
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| Article Posted: 03/08/2011 |
| Article Views: 105 |
| Articles Written: 2638 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 937 |
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Experience sharing and win-win trade export market - Tech-Long, packaging machinery, filling machin |
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Business,Business News,Business Opportunities
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?? Guangzhou Tech-Long Packaging Machinery Co., Ltd. General Manager Mr. Zhang Sheng international market
Guangzhou Tech-Long Packing Machinery Co., Ltd. China Beverages Packaging machinery manufacturing industry leaders, its inception, the "import substitution" for the business development goals, focused on premium drinks packaging development and manufacturing of complete sets of equipment. In recent years, Tech-Long products, technical superiority, the proportion of exports increased year by year, 2007, the proportion of export sales accounted for more than 30% products are exported to North America, Southeast Asia, Europe, Africa and other places. Export market is to become expressive to the development of grand strategy.
Combination of expressive Long experience of export in recent years, from market research, channel development, brand building, product quality aspects, expressive Long Mr. Zhang Sheng, general manager of the international market with the industry to share the "actual" experience, in order to win foreign markets with industry peers!
Started his understanding of the market is a prerequisite for export in the field
Not currently exporting, but wish to enter the field of export business, exporting countries should be first on the security of a basic understanding of electrical standards, such as obtaining CE or UL certification will have certain advantages; In the case of exports as the main the direction of the business operation, understanding and declaration of the patent on the more important.
Preliminary study on the market focused on understanding multi-party competition, visit the exhibition is an important trend to understand competitors and intuitive channels. However, because of the impact of a variety of reasons, many foreign competitors unwilling to the latest technology and products to China or Asia exhibition, which requires us to spend a lot of business costs, energy and devotion to multi-understand, try to visit the industry's well-known abroad Show is a good way, for exporting in the field started his business, can play a multiplier effect.
Enter the international market both thought and action
Present, the export channels used mainly three types: 1. Through the Import and Export Company exports; 2. Enterprises own direct exports; 3. To export all business entrusted to a relatively strong industry Import & Export Corporation Proxy Export. Many domestic enterprises are three forms through which to export to foreign markets.
For large, medium and small scale enterprises to enter the international market, mainly depends on the size of their export business and market positioning. For example, export of electromechanical products, the products, strong technical, customer demands for higher service, to seize the large, high-end customers, we must establish an effective after-sales service system before they can begin to enter the international market. Without adequate conditions, it is best not to random access, or they may have received some complaints from the international market, big order, but the end result is due to inadequate preparation and do bad the whole market, not worth the candle.
Medium and small customers primarily through the exhibition for suppliers of information, when such customers are more concrete projects, and timely home visit is more direct and effective way. But, paradoxically, a large customer driven small and medium sized customers to purchase intention is the most important factors to small customers to build and brand on the market of large customers, word of mouth again led the intention to buy the time and effort required is relatively large.
After entering the international market, in order to root the international market, in addition to the content mentioned above, the enterprises from a strategic height, make the company the concept of corporate culture, market, market thinking international, to achieve This change is also necessary to promote inclusive and enterprises with international standards of acceptability.
Build brand maintenance Brand is a fundamental business to grow, the brand also did not mention corporate culture, no culture, and enterprises can not have a good cohesive team, it is impossible achievement of a successful export-oriented enterprise. However, brand creation easy, but to safeguard the reputation of a brand is a difficult, challenging process, especially China's equipment manufacturing industry by technology, financing, human resources, and many other constraints, it becomes the brand maintenance difficult.
Face of the above situation, the proposed domestic export enterprises in the choice of clients and projects to be careful, some items may seem lucrative, if one wanted to choose the adventure, the end may not only cause economic loss, business The brand will also be adversely affected.
Imminent technological innovation The past years, the domestic Food Beverage packaging machinery industry has undergone considerable development, the major technical, foreign advanced level with less and less, which is why the global food and beverage plant in a growing number of "Made in China" because the equipment, but we must a clear understanding of the R & D (R & D) the importance and urgency. Domestic enterprises should clearly understand that it is time to "introduce, digest imported technology" into "independent research and development and innovation" critical period, and must be time for this transition. As we "KnowHow" accumulation, from "what other people do what we do" approach to gradually change to "use our own innovative technology to guide clients" only after this change, the domestic enterprises to promote the correct progress and development of the market in order to make the national brands in the world!
Expressive ZHANG Sheng Long, general manager of the International Department of JohnsonZhang I am Components Electronic suppliers writer, reports some information about handheld shower , oxygenics shower.
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