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Enterprise: Do you really understand the household electrical appliance industry design? - Home app by na b
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Enterprise: Do you really understand the household electrical appliance industry design? - Home app by NA B
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| Article Posted: 02/24/2011 |
| Article Views: 91 |
| Articles Written: 2638 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 638 |
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Enterprise: Do you really understand the household electrical appliance industry design? - Home app |
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Business,Business News,Business Opportunities
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Current home Electrician Industry design project done so is not easy, we did not expect this.
For this topic, many domestic enterprises interviewed seem to have nothing to talk about. Some companies only willing to introduce award-winning products and product awards for their efforts behind not want to say, very low-key. This has been very good at speculation
Home Appliances Enterprises, can not but say that some unusual.
The importance of industrial design does not require proof of this proposition appears, the answer is yes. After 20 years of development of China's home appliance industry, in industrial design definitely has its own practice and experience. Some companies have made many efforts to establish their own industrial design center; and domestic professional design companies in product development; offer a wide range of industrial design competitions. However, we still feel that in the interview household electrical appliance enterprises in the industrial design is not self-confident, more to see the domestic appliance companies in the industrial design, operation mode is obviously different with the transnational corporations.
Biggest difference comes from the understanding of industrial design, all the other different, but also from here. Although oral unwilling to admit, but we have to say, most of the so-called industrial design companies focus on only the design. This recognition, natural to this kind of "industrial design" London for the product development process of a link. In most cases, industrial designers are not directly involved in market research and product positioning, but also with technology developers and marketers to communicate clearly insufficient, and this greatly reduced so that the importance of this link. Industrial design companies for their cooperation with the appliance business are often reticent about the details, however, we can find, in most cases, the cooperation between them from the "tacit agreement" is still quite far away.
Our common market research often focus on production and sales and market trends, and a purpose for certain types of products, investigate consumer preferences are rarely seen. Different ages and sex of consumers
Mobile Panel Color, material, style preferences like? Door side storage boxes of the housewife how to design only the most welcome? Urban consumers on a
Washing machine The use of behavior is what? A similar number of home appliances such survey companies done this?
In fact, the definition of industrial design covered in considerable depth, it is not only creative concepts in product design verification and material, the product idea to market the concept of phase continuity and packaging; also include products expected phase Early consumer research and market competition investigations; also include long-term product strategy for enterprise development and refinement.
Enterprises in the product development process in many areas, including product positioning, features, technology, techniques, materials, appearance and other aspects of the design and selection, only the industrial design to put this series together all the links. So someone said, build brand loyalty in industrial design, the play is the "director" role, not just "make-up artist," the successful practice of foreign famous enterprises have proved this point.
In the competitive MP3 Market, Apple Companies rely on personality full of iPod's winning 82% market share. Individual enterprises to establish long-term brand loyalty product is an effective weapon, but industrial design is to create a prerequisite for personalized products. Our appliance business, in order to industrial design as competitive weapons, we must first think about this: he really understand the industrial design?
Click to see the new issue of "electrical" magazine
[Key words]: Home Appliances Industrial Design Comment Large In Small I am Components Electronic suppliers writer, reports some information about sketches of spain , velvet painting.
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