Ninetowns of "miracles" a miracle, big with "Legend" lit a legend. As if overnight, China's industry has mounted a map of a bright star?? Network Game . A few years ago, and everything was just unremarkable, when Japan and South Korea's boring industry is like the situation, such as the spread of Meteors, China's online game, is still struggling to suppress, and blockades in the watch. Today, online games to the fire, but in a few years, which grew rapidly to trend, pillow melting every corner of China.
Big rise, and rise even a bit hasty, luck and inexplicable. A 2001 or a nobody's Lengtou Qing, suddenly, with a second-rate Korean online games to lay their foundation products, and Crusade in the next two years the Northern Expedition, Union Lien, carefully cultivated in net travel industry to establish its own interactive entertainment empire, which is not some idiotic nonsense?
Numerous times to the grand Public Outlined a blueprint for the future of interactive entertainment empire, but in the end is what interactive entertainment is Disney Virtual Operate ? Perhaps it is also difficult to keep their own. However, one can not ignore the fact that the grand dream of moving their fast start, and the pace faster and faster. Just some sad, the grand actively planning ahead for their interactive entertainment empire appears to be a common vision for the industry. Shanda is not alone, it is side of the trunk of Ninetowns, Soft-World and other fine digital, interactive entertainment journey also choose an attempt to share online games with a grand cake. In this one day light the air is crisp in the world, how should the grand dream of building their own empire?
Growth Formula Industry contribution = n user product unit volume × frequency × × consumer purchase desire (n is the product and business volume)
Grand generalization of the growth of logic is the consensus for the online games industry. Online game industry broke free of the traditional real industrial "products, market share orientation" and "share of the product user-oriented" thinking binding, the start to the Virtual Industry Operation Nature of return, they are seeking " Brand Users share guidance. "
Traditional physical industry usually "market share oriented" and "share the user-oriented products" as the subject, because the limited ductility of physical products, diversification and expansion Risk Also great, but a virtual online games that different industries. Gaming products will be born to solve their own Logistics And cash flow problems, the solution flow of information, but also only need to build an appropriate industry Chain And to ensure that the chain can easily build on fluency.
Whether a business should choose which Competition Oriented, should see themselves in the industry's five key elements of power may be. Online games industry is not applicable to natural "products, users share guidance," because the orientation is dependent on the user unit increase in consumption frequency and consumption increase in the demand pattern with the online games industry is not harmonious. A survey shows that the proportion of people currently play every day, is 51.76 percent, more than 3 hours duration reached 52.8%, 30 per month to spend more than 52.13%, if the survey coincide with the real, then 51.92% of students with severe consumption groups, their duration, frequency and the growth of spending on space is limited, and if Marketing Focus on promoting the growth of the user share will only be a thankless task.
As for the "product-oriented market share", it was once a gaming operation business growth Strategy It is based on population expansion, channel development and the desire to stimulate users to buy the premise. The most original terminal grand "Internet cafes Strategy" it is. However, the market share of product-oriented have inherent pitfalls. Growth path as a simple, easy to imitate, the Nuggets are a business successful, competitors will immediately follow the previous ownership group following suit, driven by the success obtained is only a short-term market advantage, a strong competitor once follow-up advantage lose, their situation will be very embarrassing.
In order not to become a strong competitor to its own, "reported Bell" and quickly imitate the grand mode of operation of foreign online games, so its a vicious battle to the quagmire of the market getting out. It started in the online game industry, serving as the base for the main spread, opening the way to the virtual operating point card that except Sell , Agent fees, Online Advertisement Internet and other traditional and online gaming revenue model other than the profitability of the new channels?? Gaming peripherals. Shanda products from simple possession to brand share, making online gaming platforms and content resources of users to play to maximize the value and virtue of the power of the brand, the user easily through a single online game consumer barriers to the products into the grand to other levels of consumption among users.
Interactive Entertainment Empire "Brand user share," driven in large part to avoid the "product users share" of weak growth, but also get rid of the "market share" in the quagmire of vicious competition, it makes the entire gaming industry, to a virtual operator without borders, without the extreme border operation is a little like a grand utopian dream of interactive entertainment empire.
What is the interactive entertainment? In the grand vision, the online games industry is to provide a "interactive entertainment" experience. Experience is a feeling that must be Reattachment to demonstrate value, that is, Shanda Interactive Entertainment Empire, an important support is to provide "interactive entertainment" experience of the terminal.
Thus, the grand tradition of breaking the online games industry experience of transmission, the human and Computer Extended to the people and Mobile People with TV, people with PDA, people with Games Even people with toys and models were all in the contacts with the physical experience of the burst. Thus they were a few big M & A and digital red dragon to promote the growth of mobile phones and other wireless terminals, with the acquisition of Internet cafes in Chengdu Yoshikatsu to consolidate the terminal, with and Intel Cooperation to expand digital home terminal market, with broadband and the Alcatel solutions were pushed to the mainstream of ripening human and computer experience ... .... I am an expert from Components Electronic suppliers, usually analyzes all kind of industries situation, such as heavy duty tape dispenser , razor scraper.
Related Articles -
heavy duty tape dispenser, razor scraper,
|
