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Yun: I do Samsung CEO of the 7 years as in the run - Yun Jong Yong, Samsung, People Focus - HC Netw by na b
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Yun: I do Samsung CEO of the 7 years as in the run - Yun Jong Yong, Samsung, People Focus - HC Netw by NA B
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| Article Posted: 02/09/2011 |
| Article Views: 215 |
| Articles Written: 2638 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 764 |
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Yun: I do Samsung CEO of the 7 years as in the run - Yun Jong Yong, Samsung, People Focus - HC Netw |
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Business,Business News,Business Opportunities
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Yun Jong-yong
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1944 was born in South Korea. He graduated from Seoul National University, 1966 Electrical Engineering. Joined the Samsung Group. Since 1969 and has been working in Samsung Electronics. In the TV business, R & D and other departments held important management positions. Samsung Electronics since 1989 as the CEO. In 1997, he was promoted to Group CEO. With 7 years to the brink of bankruptcy to a mediocre business, to lead the multinational electronics giant, the world's attention.
Evaluation of many people I have enough of a people who dare to create trouble, a change in Samsung's destiny, there is, a management crazy. Let me self-evaluation is also quite hard, actually I do not know which side I was stronger.
1997, the transfer order received notice that night, I dined at the Tokyo chairman Lee Kun-hee. I said, let me thank the management of such a big company, but not my ability, so very worried. President Lee's answer is, what can worry about? You will do well.
Then I took office.
We were on the Samsung
two large-scale restructuring of a company's survival for the short term, the adjustments; the other is to consider the medium to long term, that is 5 years, 10 years after the company needs do.
But by July 1998, Samsung has reached one-month losses of 17 million won. Is this too hard to imagine the number, so we are forced to hold a two-week session. Meeting was to end, we began to write in the Shilla Hotel, the collective resignation. At that time the atmosphere of solemnity and depression, if they can not come before the end of adjustment, then the company would surely bankrupt.
So I ordered in 5 months, lay off 30%. Prior to that, to pursue life-long employment system, Samsung has never been a cut staff, but to me has completely changed.
The decision meeting, the first thing I say is: If 30% of people do not leave, then 100% of people who could live well. I have always been a very approachable person. However, the situation at that time so I can not give you mercy surface. In addition to layoffs, we also reduced costs for bad debts, no profit on the business of these three aspects of the processing time.
But I certainly proud that we have been consistently that if there is no technology, Samsung will not survive. 35 years ago, we set up a time when Samsung just goes without saying that core technology, with application technology, product design and technology are not, are all starting from the assembly! Then only the product design technology, core technology products. Even in the crises of 1997, we also did not reduce the absorption of R & D and technical personnel. At that time Samsung has a doctoral degree is 600 employees, 7 years later, that number had increased to 2,400.
In brand building, I admit that we made some mistakes, the most obvious example is that of the last century 90's, sales of products in many cases we are not in the world's largest number of airport luggage trolleys do advertising. Samsung, the consumer products used a trolley to see the ads, you can imagine what kind of company Samsung, but Samsung has not used the product, but because it was advertising on trolleys, while the Samsung is a mistake Manufacturing trolley company. Therefore, a clear brand positioning, it is very important.
2001, at the Samsung Electronics to expand the U.S. market, a critical period, we did a full stop and the world's largest chain Wal-Mart's decision to cooperate, the Samsung product from Wal-Mart, where withdrawal to all.
This gamble consideration is to low-end products based Samsung Electronics, no matter how hard, can not increase its U.S. market and brand image.
Change we must find a new point, that is to give up all the low-end products, our success is because of Samsung mobile phones to give up low-end products, only do high-end products. Mobile phone market in the world 70% of low-end products, 30% in the high-end products, but we gave up 70%, while only do 30%. The same TV, fridge gave up the low end of these products and only high-end.
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