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U.S. forces hand split the Big Three foreign national chain threat - HC Network Appliance Industry by na b
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U.S. forces hand split the Big Three foreign national chain threat - HC Network Appliance Industry by NA B
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| Article Posted: 01/04/2011 |
| Article Views: 90 |
| Articles Written: 2638 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 706 |
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U.S. forces hand split the Big Three foreign national chain threat - HC Network Appliance Industry |
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Business,Business News,Business Opportunities
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"Power to the appliance from the appliance power" is a long topic. On the surface, China's home appliance business is big, but are not "virtual large"? Future certainly continue to build on in the bigger and stronger, but so what to do strong? Home appliances manufacturing,
Appliance Retail
Industry and consumers in the end how to create a more rational, sustainable development, industrial chain?
Face
Best Buy
Foreign giants such as home appliance chain is about to enter the Chinese home appliance retail market conditions, on April 2,
States United States
Electrical joint Boao Forum for Asia held in Beijing "2006 China Forum on the U.S. global home appliances."
Gome Chairman
Huang Guangyu
And other domestic home appliance chain giant hatred, and cited cases of power split vigorous at the moment of the "foreign threat."
Appears in Huang Guangyu, foreign home appliance chain enterprises are not as "a scourge" as terrible.
Retailers
Together against foreign enemies
Huang Guangyu said: "Late last year, the total number of Gome's stores reached 426 last year, 200 new store openings around the country this year, the U.S. plans to open up more than 100 stores, head office number to around 600. Despite the open stores than last year to slow down some, but help enterprises to improve their overall strength, may be effective against foreign home appliance retailers. "
Li Juntao, general manager of Gome is also selling for analysis, the current status of the Chinese consumer market appliances are refrigerators,
Washing machine
,
TV
Traditional home appliances store sales in the domestic home appliances for more than 60%, while preparing to enter China's foreign counterparts in this part of the product in just 6%. "Product structure determines its best at different operation
Sell
Model, management will be a serious lack of acclimatization. "Sun Weimin said.
"On the other hand, do retail and still make very different products." Jun-Tao Li said, "so long as a product may appeal to
Brand
, And leading-edge technology can be a soar
Retail
Definitely was a 'farmer' types, it costs a lot of time, energy and manpower to down to earth 'farming' up. No aircraft, rockets, only running, and even then were able to run faster, but the country's leading home appliance chain has at least a few laps ahead. "
Foreign chain
Acclimatized
Foreign enterprises to enter China after the home appliance chain, there are two possible "inability to adapt." While smaller stores can not meet consumer demand extensive; the other hand, no longer have the advantage of product differentiation. Huang Guangyu, therefore that the international experience does not equal experience in China.
"I visit the American Best Buy stores, selling high margin products, in the affluent United States can do, however, for developing countries, it does not work." Gome Huang Guangyu, president explained, the country consolidated gross margin of U.S. sales of goods 13%, only half of their foreign counterparts.
The scale domestic enterprises can bring the same scale advantages. "National sales of 49.8 billion U.S. a year, domestic sales of such scale advantages, you can get less than Best Buy's purchase price." Huang Guangyu said.
Huang Guangyu has a detailed analysis of the crux of China's home appliance industry, retail is still strong that the Chinese
Price war
Stage, China will become the appliance power, price wars, the pursuit of short-term benefits, the lack of good brand and other major issues that must be solved step by step out.
From the National Complex, the domestic enterprises have also generally agreed that the responsibility of the Chinese home appliance chain enterprises are foreign-invested enterprises do not do a good job overall, the only commercial area occupied by the Chinese home appliance retail industry has every reason and ability by the Chinese themselves do a good job.
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