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Limited impact on the reconstruction of the earthquake appliances mainly to middle and low - air co by na b





Article Author Biography
Limited impact on the reconstruction of the earthquake appliances mainly to middle and low - air co by
Article Posted: 12/29/2010
Article Views: 71
Articles Written: 2638
Word Count: 784
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Limited impact on the reconstruction of the earthquake appliances mainly to middle and low - air co


 
Business,Business News,Business Opportunities

In the earthquake region
Home Appliances
What the market had been affected in the end? In Yee and China earthquake e-newspaper combination of the week and the week after the earthquake data, appliance manufacturers and their products on the affected market share, sales distribution channels and the reconstruction needs to do a detailed analysis.

2008 ? 5 ? 12 ? 14 ? 28 occurred in four 8.0 Wenchuan earthquake. The earthquake affected a wide range, in Sichuan, Gansu, Shaanxi region more than 40 counties and county-level cities suffered heavy casualties and huge economic losses. Economic damage in these areas, while the corresponding home appliance market has been kind of impact? To put all in the Chinese home appliance market, which brought gave what impact?

The PRC, market research company (hereinafter referred to as "Yee") joint Chinese electronic newspaper launched in the first investigation of the hit consumer electronics market, the PRC, through the major cities in 1032 in 40 stores in the weekly report: impact of earthquakes on the national appliance market is limited, but closer to the epicenter, the earthquake in Chengdu week sales of nearly stagnant, some recovery after the earthquake. In order to view more persuasive, the PRC, and China earthquake e-newspaper combination of the week and the week after the earthquake data, the affected appliance manufacturers and product market share, sales distribution channels and the reconstruction needs in detail analysis, hoping to play for China household appliance industry reference.

Appliance sales a week after the earthquake began to recover

The PRC, according to the monitoring, seismic limited impact on the national appliance market, but closer to the epicenter, the earthquake in Chengdu week sales of nearly stagnant, some recovery after the earthquake.

To May 5, 2008 -5 11 week basis, May 12, 2008 -5 18 (Earthquake week), compared with the base period,
TV
Retail sales market in 40 key cities across the country dropped by 1%, which decreased by 69% in Chengdu and Chongqing area dropped by 25%;
Air conditioning
Retail sales market in 40 key cities across the country dropped by 17%, which decreased by 86% in Chengdu and Chongqing area dropped by 39%; refrigerator market, retail sales in the country's 40 major cities dropped by 5%, which decreased in Chengdu 73%, 11% drop in Chongqing;
Washing machine
Retail sales market in 40 key cities across the country dropped by 7%, which decreased by 66% in Chengdu and Chongqing area dropped by 18%.

Week after the earthquake (May 2008 19-5 25), compared with the week before the earthquake, the nation's major home appliances sales are above the week before the earthquake, epicenter of the region closer to the scale is gradually resume sales .

Week after the earthquake, retail sales of color TV market in the country's 40 major cities increased by 6%, which decrease in Chengdu 30% decline over the week greatly reduced the earthquake, while stopped declining in Chongqing began to increase, 6%; air conditioner market retail sales in 40 major cities in the country increased by 35%, which decrease in Chengdu 65% decrease in Chongqing 28% decline over the week of the earthquake are much smaller; refrigerator market in retail sales 40 major cities in the country increased by 22% of the decline in Chengdu, 37% decline over the week greatly reduced the earthquake, also began to decline in growth cessation of Chongqing, an increase of 9%; washing machine market in the country's 40 key retail sales cities grew by 4% decrease in Chengdu which is 20% decrease in Chongqing region of 2%.

Household electrical appliance enterprises in disaster areas relatively large

It is understood that China's household electrical appliance enterprises have production bases in Sichuan and Chongqing are not many manufacturers now Gree, Midea, Haier has production bases in Chongqing, the three brands after the earthquake temporarily shut down production base, but then Also soon to resume production. Therefore, Nationwide, Chinese appliance market structure is not greatly affected.

However, the earthquake on the local household electrical appliance enterprises in Mianyang
Chang
Impact is not small, the notice issued by Sichuan Changhong also showed that the earthquake caused a direct economic loss of Changhong about 149 million yuan; Meiling refrigerator production base in Mianyang capacity of 120 million units, who are in pre-production status Therefore, the earthquake effects on Meiling Although annual production, but little, only about 8,000 units.

I am an expert from Components Electronic suppliers, usually analyzes all kind of industries situation, such as high alumina brick , sic heating elements.

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