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Who will become the new king coming home services? - Home service, clothing - clothing industry by na b
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Who will become the new king coming home services? - Home service, clothing - clothing industry by NA B
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| Article Posted: 12/28/2010 |
| Article Views: 74 |
| Articles Written: 2638 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 827 |
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Who will become the new king coming home services? - Home service, clothing - clothing industry |
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Business,Business News,Business Opportunities
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REVIEW : As the "fear competitors read Masterpieces" "Article 22 business rules", there was a "category Law", it says "If you can not access to potential customers first in mind, you Do not lose heart, to find the one you might like to enter the new class. " In this category, you can become the new king, the new No. 1. Blue Ocean Strategy is described this way, is to break through the Red Sea Enterprises fierce competition, not to focus on beating the competition, while the main effort on the buyer to create value and enterprise leap on their own, and thus open up new "No compete with "market space, beyond the competition, and completely shake off competition, and create their own sea of blue. Has become a fixed pattern Home Services Industry, the most need is practicing "open up a branch of the category concept of home service laws" and achieve "no competition" Blue Ocean Strategy. Who should realize this truth, and put into practice, who is the future of the new king!
Reform and opening, Pajamas Has been living in the edge type of apparel, underwear and fashion is caught between, not as a separate category of apparel. 90's of last century, pajamas and Sports & Leisure Blend apparel combined, and gradually evolving development, the birth of the modern sense of style home service. Three years later, after the rapid development of domestic service, great changes, showing a trend of those changes, let us make a simple analysis:
1, home services, has become the new darling of the Chinese Garment Industry
2007 3 months, the China Textile Association home service committee was established in association fueled by rapid warming home service, just between the two years, completed the main character from the magnificent supporting role to turn around. Home of the people whom tip the scales the speed of development. At 90,91 in the needle at the session, more domestic service has become one of the exhibition's hot in the hot spot, regardless of manufacturer or distributor, are unanimously of the view into clothing underwear clothing home the most promising one was fat, Yu Shi and eradicated.
Association for the promotion in the home service, the state policy of stimulating domestic demand and consumer desire to pursue a better life under the impetus of the influence of home service industries, Sell Content is developing rapidly. In 2008, the traditional pajamas brands to home service for the extension of the lingerie brand, have sounded the clarion call to enter the domestic service market. Strike out the various brands, throughout the investment will be a grand scale, the media followed the tide waves. Various new Marketing New concept came into being. Particularly in the "XX household Museum" "XX home service shop" for the head of the store door, quickly spread throughout the country, lingerie shop home services portfolio, but also from a corner and in the awkward position of islands, has gradually adjusted to cabinets, windows and other even more to the location of class.
2, Blue Ocean into the Red Sea, home service brand competition entry errors
However, in operation for some time, home clothing stores, combination stores dealers have found that sales of home services have been improved, but is reflected in the square array of single-store-output ratio, but not expected that kind of "explosive growth." In other words, the new earned money, no new investment in more money. Growth is based more on the basis of open stores and propaganda, and progressive growth or even difficult to fill the huge investment.
Main reason is that each dealer can be the first to want to eat cake and found their competitors quickly followed, on the home-wear brand, but also quality, price or style are so close. A survey of Chinese domestic clothing market, the brand, both in first-line brand shopping malls, specialty stores in the second and third line combination of the brand, or the flow of goods supermarket groceries, most of the home service brands as if they change the design are similar the old look, an Inventory is not very difficult to differentiate the trademark look of these products are what the brand.
Product, the price of identical, similar marketing tactics once again become dealers difficult problem, and therefore, profits at the expense of lower prices of discount sales, has been quietly conducted in the terminal market. Lower prices and disguised price cuts, also on the rise. A short period of two to three years, from fashion in the field of supporting roles, to lead the industry, from the differentiated brand-new blue ocean market to competition extremely fierce Red Sea, home service come so fast, but also got in so fast! I am Components Electronic suppliers writer, reports some information about computer cassette deck , winfast tv card.
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