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Chinese home appliance packages to mature to the evolution of brand integration - Haier, appliances by na b
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Chinese home appliance packages to mature to the evolution of brand integration - Haier, appliances by NA B
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| Article Posted: 12/10/2010 |
| Article Views: 69 |
| Articles Written: 2638 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 748 |
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Chinese home appliance packages to mature to the evolution of brand integration - Haier, appliances |
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Business,Business News,Business Opportunities
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9 25, China Association for Standardization issued in Beijing the world's first complete
Home Appliances
Standard, which marks the release of the development of home appliance industry has entered a new phase, that complete household appliance market in China began to mature and standardized,
Consumption
Were more demand will be better met.
Zhong-Hai Li of China Standardization Association, said, according to the standard definition of complete sets of appliances is available from the same brand manufacturers, including white, black,
Small appliances
,
Kitchen appliances
And entertainment, including digital products, have a uniform appearance of the series of functions and coordination of home appliances. Standard sets of uniform styling appliances, product features and compatibility with the relevance, delivery, installation
Service
Upgrade to a stop in place. The introduction sets the standard for the development of home appliance industry to the direction of the existing mix and match, tied sales, purchase and service issues too cumbersome to play a regulatory role in the market. The introduction sets the standard so that consumers can enjoy more convenient, therefore, peace of mind of the one-stop appliance consumer services.
It is reported that
Haier
Participate in the standards is the only appliance manufacturer, is the first release of the product manufacturer. Reporter at the scene felt, based on the standards of Haier "U-HOME" covers all consumer electronics devices, the overall tone harmonious fashion, interoperability between different home appliances, integrated service and upgrades, to illustrate the notion of complete sets of household appliances. It is reported that Haier is also in accordance with different product lines launched U-home packages,
Olympics
Packages, time-course; for housing Unit launched a different room elite set, two-bedroom exquisite packages, Three-classic boutique villa packages and packages. As long as users make their own consumption, their corresponding packages can be listed in the program.
National Bureau of Statistics latest figures show that from 1998 to 2005, China's average annual area home sales up 25%. According to Horizon Research Consultancy Group, recently in Beijing, Shanghai and Guangzhou residents of the three quantitative survey, 80% of home buyers tend to purchase complete sets of appliances. With the continuous improvement of living standards, there is a growing pursuit of home appliances home style and the perfect combination of style, complete set of home appliances is clearly the best choice. .
Same time, the Ministry of Civil Affairs of China Social Work Association recently prepared a "Survey of Chinese wedding industry," pointed out: the number of marriages per year in China more than 10 million pairs, the resulting consumption will amount to more than 300 billion yuan. Each wedding family
Home Appliances
Consumption was 16,533 yuan, ranked second only to housing renovation cost of the wedding expenses in the second.
"Such a huge market demand, the growth of home appliances bring complete space, it will certainly be huge." Dong-Sheng Xu of China Household Electrical Appliances Association Deputy Secretary-General spoke.
Haier household appliances package, according to the engineers revealed that all of the appliances Haier products can provide consumers with at least 10,000 kinds of options with different sets of needs, and this is the first to enter the complete set of home appliances Haier time the most powerful protection.
Tsinghua University Professor Zhao Ping in an interview that the special circumstances of China's home appliance industry caused companies to focus on most products and prices, very little attention to consumer lifestyles, but in fact , is the customer's "lifestyle" decision of the customer's consumer demand. Sense, the multinational monopoly is not only technology, but the lifestyle and ideology, for example, United States
Disney
Animation company in the past to provide up to sell products, "Happy," "Happy" is a way of life, Disney was eager to create a kind of happy customers to enjoy a happy life.
Zhao Ping said, is aimed at consumers are concerned about the direction and the other brands yet to demand attention, Haier has again become the new standard leader. The world's first complete set of standards for home appliances was born in Beijing, marking the Chinese appliance packages are integrated by the store to the overall evolution of brand integration.
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