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China's domestic sports sponsorship market confusion and embarrassment by na b
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China's domestic sports sponsorship market confusion and embarrassment by NA B
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| Article Posted: 12/05/2010 |
| Article Views: 165 |
| Articles Written: 2638 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 534 |
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China's domestic sports sponsorship market confusion and embarrassment |
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Business,Business News,Business Opportunities
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With China Mobile and NBA 7 agreed, NBA after entering China, already has four partners (China Mobile, Red Bull, Sohu and Ning). One, China Mobile is the NBA's designated telecommunications services in China, supplier, bilateral cooperation will focus on efforts to promote "M-Zone (M-Zone)"; Red Bull is the NBA All-Star voting sponsors focused on promotion of bilateral cooperation Red Bull sponsored the three on three basketball activities; Sohu and the NBA is in building NBA.com.cn site, particularly through cooperation in the field of wireless business to attract the growing Chinese fans; Li Ning will be the main energy input in the promotion of basketball and Li Ning products activities. From these occurred in China in the sports sponsorship, the current Chinese sports sponsorship market is in a great period of development.
Current international sports sponsorship market, mate. Mainly in two aspects. First output high, the growth rate is relatively large. The world of sports sponsorship worth about 200 billion U.S. dollars, an annual average rate of more than 10% increase. The advertising growth was lower than 5%. This means that the sponsor of the annual growth rate more than doubled to more than advertising. Olympic sponsorship situation better. Sponsored the largest income before the reform was the 1976 Montreal Olympic Games Olympic Games, and only 7 million U.S. dollars, accounting for only 4.7% the cost of the entire holding. Salt Lake City 2002 Winter Olympic Games sponsorship income up 876 million U.S. dollars, 1.6 billion of total revenue 55%. Directly from the International Olympic Committee in charge of the highest level sponsor TOP sponsor of the base price period 1985-1988 is 400 million, to the 2005-2008 period jumped to 65 million U.S. dollars, 20 years increased 16 times.
The growth of sports sponsorship market, although rapidly, but the domestic poor sustainable development of sports sponsorship, sponsorship team serious instability, one-shot deal a very serious problem. Such as the 1996 Atlanta Olympics in China the Chinese delegation a total of 37 sponsors. 2000 Sydney Olympic Games, in addition to Jianlibao as and Coca-Cola Passive grief had to crash out, the contract is only the "Li Ning" a, and the rest are 35 "Yellow Crane gone," the. At the same time, we see that both domestic football or basketball tournament, sponsored resources are constantly depleted. Ultra partners indecision; CBA club sponsors also like lantern-like changing their appearance. As a result, had very limited resources and increasing sponsorship of local sports events from China and instead invest in NBA, F1 races such resources abroad.
From the NBA and the co-sponsors to see China, sponsored by both the clear objectives and appropriate measures to obtain a win-win. A good sport event sponsorship effective resources and to achieve maximum cooperation mechanism is to determine the sports sponsorship market prosperity to all. For domestic enterprises to enter international markets and encouraged by the same sponsor, local sports sponsorship market in China are facing untold confusion and embarrassment. Let us continue our work. I am an expert from Components Electronic suppliers, usually analyzes all kind of industries situation, such as empire turntable , motif keyboard.
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