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Having an online presence is an important part of most retail business from those with very small home sales businesses through to large national and even international stores. Getting the most out of your sales website, especially on eBay, starts with having a user friendly wesbsite. Finding the right eBay template design to bring in customers doesn't have to be guesswork, you can use tried and proven website layouts and designs to ensure that customers find your site easy to use and eye catching. Setting yourself apart from the thousands of sellers on eBay can be difficult. However, your eBay store that is uniquely your own is the one place where you can make an individual impression. The standard template design of the stores is relatively plain and their online template leaves everyone with basically the same look. This is fine if you have very unique, original and one of a kind auctions but these cases are really a rarity in global marketing and auction sites. Instead, most sellers will be competing against listings that have the same products, really virtually identical, often at much lower bid prices. So, what is a seller to do to get interested consumers to look at your online store and increase the number of items they purchase? Having an eBay template design that is eye catching, highlights your products and is functionally easy for visitors to use is essential. Adding graphics that draw interest as well as having appropriate white space to make reading easy isn't just an accident, it requires careful planning. Many people that try to do their own eBay sales website end up crowding the page with cutesy little pictures, borders and graphics that detract from the sales message of the website. If it is too hard to find the information the potential buyer is looking for they will go somewhere else. Most online buyers decide in 15 seconds if they are going to look around a website, so first impressions on your landing page are absolutely essential. Creating an eBay template design that is easy to navigate is also a critical feature. Your target audience doesn't want to have to scroll through hundreds of your listings to find what they want on the website. They want to be able to use a simple search engine that allows them to find the specific item they came to find out more about along with other items you have to offer. Additional features that you should consider include having a watch this item button, a shopping cart or buy it now button and also a variety of links on your eBay store page that give customers more information about you, your policies as a seller and your contact information. If you also have a blog, outside website or want to link to other information about the products you are selling this is another helpful aspect to provide your audience. Coordinating a professional looking eBay template design provides an enhanced comfort level for the potential buyer. Think of the difference it makes when you see a store logo, banner, contact information and detailed product listings compared to something that may look like it was a bad cut and paste job from another listing. The professional layout will make a huge difference in your sales and will have more people adding you to their list of favorite sellers. Adding new items including pictures, information and promotional opportunities for your buyers will also keep them coming back as you constantly update your online offerings and they receive the notification through your eBay listing. Sandy Winslow is a writer on many topics, including online business. Using a unique eBay template design for your online store can help distinguish you from other sellers and draw more repeat traffic.
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