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As the global recession wears on and the economic uncertainty continues, companies are taking steps to regain former customers and solidify new relationships with new customers. Sales goals must be met regardless of what is going on in the economy. It is the goal of sales professionals to establish and grow relationships with customers by a variety of practices including cold calls, gaining referral from current customers, reviewing former customer lists and trying to reinstate that business, using internet resources to gather ideas about new customers and hitting the pavement going door to door, business to business to try to establish new business. Sales driven companies retain records of former customers and former business contacts for potential new customers. Often, sales professionals will send business greeting cards to former business contacts to inform them of changes with company processes, new pricing and new programs to try to incentivize new business. Not only do they sell, they market and promote products and build relationship with customers to help sustain continued sales from existing customers. Companies grow sales two ways. They sell more of its product to grow revenue from existing customers or increase the number of customers it does business with. Either way, sales focus on selling more and making more money. Often companies look to expand its business with a current pool of employees who can either produce more or produce the product at a reduced cost. The sales organization is responsible for creating incentives for customers to purchase more products or services. They create promotions and sales incentives to promote extra purchasing, whether it’s buying larger quantities of product or buying new or different things than are typically bought. Sales professionals help organizations create strategies to sell products that aren’t moving as quickly or sell the products the company procedure the most of. They are the people who market and promote the company’s products to the rest of the world. Sales professionals typically possess a certain amount of charm and are able to influence or persuade people to do what they want them to do. From buying a product that a customer wouldn’t typically purchase or getting customers to try a variety of items, the goal of a sales person is to get people to utilize their product enough to make them a repeat customer. By forging a relationship, a sales person tries to determine what the customer wants and then fulfills those needs. These are people who are attracted to people and enjoy the personal interaction. They enjoy getting to know individuals and organizations and seek to establish relationships. They send business greeting cards to scores of people, both individuals and individuals inside of organizations, to keep in contact. They schedule business lunches and set appointments for follow up. They work events and take business cards, all in an effort to grow their sales and add revenue to their organization. In this economy, companies are working daily in an effort to increase sales, grow revenue and secure profits. Companies that don’t survive the recession were not able to secure sales or replace sales lost as customers tightened their spending to what they deemed necessary. Often simple endeavors such as sending business greeting cards highlighting new sales programs helped to keep sales flowing during the economic turmoil of recent years. As sales organizations scaled back their budgets and stopped taking customers out golfing and lunching, they made due with simple gestures of good will and good intention to grow customer loyalty and grow business. When money isn’t an issue, sales professionals take customers to sports events, give away concert tickets and send customers on great trips to help encourage sales. While those days are long gone, solidifying sales is necessary to keep viable for the future. Sandy Winslow is a writer on many topics, including business management and finance. There is no better way to grow sales than to touch base with old customers by sending them business greeting cards.
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