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In recent years, the online world has exploded, and more and more users are using the Internet as their key source of entertainment and information. More people are spending more and more time online, and as a result companies are starting to realize that their marketing budget should be moving with them. An Internet marketing services company can reach this audience and provide better value for money. There is no doubt that the Internet has changed our lives and our media consumption. Think for a moment about how you talk with your friends, watch TV shows or videos, read news and purchase products. Today it is likely that you use Facebook to stay in touch, watch TV and video on demand on Hulu or YouTube, you read news online and you buy products online too. All of this was not even possible just a few years ago. As a result, the use of Internet marketing services has increased as companies look to reach their audience online instead of traditional media advertising. In fact, this year alone traditional advertising is in steep decline with newspaper advertising down over 18%, TV down 10 %, Radio down 11% and magazine advertising down nearly 15%. These spending budgets are moving online, where digital marketing is growing rapidly. Online these companies are also getting more for their money, as Internet marketing is comparatively inexpensive. The ratio of cost versus reach is the fraction of what it is for traditional media, meaning that the same budget can go much, much further. The nature of the Internet also means that results are quicker than they might be offline, as all it takes is one impression and one click for an advert to create a customer. Conversely offline it may take dozens of impressions to stick in the mind of an individual so that they might later decide to buy when they are in a store and it's convenient. Online advertising is also more informative to a company looking to analyze the affect of its marketing. On the Internet everything can be traced and measured which means that every effort can be judged for the number of sales or visitors it creates versus its costs. Marketing companies that can help online offer a range of services to benefit a business that go beyond simple banner adverts that can be placed on the top or side of a website and work similarly to traditional advertising in magazines. What these companies can offer in addition is specialties in search engine marketing and search engine optimization, web 2.0 and social networking. In today's world, Google is a very important power that sends users to websites based on what they are looking for. For online marketing, it is critically important for any business that they appear high in the Google rankings for products they are trying to sell. Many people follow only the links put on the first page of Google, if a company's website is not high in these rankings they are likely to be losing potentially thousands of sales. In addition to the natural search engine rankings, Internet marketing services specialists can manage pay per click accounts, which are sponsored advertising links next to search engine results. The rise of social networking online means that every company is expected to have a Facebook or Twitter page to keep their customers up to date. This can be a difficult and laborious task to keep in house, and so many businesses are outsourcing this work to a specialist who can leverage their skills for superior results. The current popularity of Internet marketing services is a result of the changes that technology has had on everyone's lives. With traditional media in decline, marketing budgets are moving to the Internet, where online specialist companies have the skills and capabilities to provide better returns for less money to improve any business. Sandy Winslow is a writer on lots of topics, like how to be seen on the search results and increase traffic. Web site owners can employ several internet marketing services to help them increase sales.
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