Water heater Industry and Home Appliances Similar path of development the industry. The solar industry is now Home Appliances Industry during the initial scuffle. "Cuishuang Lin Temple Group Brand Director, said the case before.
This is the industry consensus. China Solar water heaters Industry from 0 to 1,000 enterprises with nearly 10 years, second only spent two years 1000, currently has 56 thousand enterprises known.
Only in 2008, the industry will add more than 2,000 brands. In fact most of the increase is only trademarks, many small businesses holding a dozen or dozens of brands, any OEM, while their own production.
Really be called large-scale backbone enterprises in the industry, but more than twenty, including Wong Ming, Sun Rain, Temple, force Norit, Four Seasons songs, Mu, although their overall share of on the rise among the 13% from 2001 to 2008, the development of nearly 40%, but so far it has not yet emerged a dominant role. It was he sacrifice the long corner, forming an absolute advantage in the local market; was focused on differentiation, complementary products in a big fuss; was after the integration of upstream raw materials into the market; was prior to integration, trying to throw off Proxy Self-built channels.
Low level of industry concentration, more than 6000 brands crowd the size of the industry 40 billion yuan, which makes Cui Shuanglin solar industry can look forward to a few big brands appear divided the market situation, the such as household appliances industry, said air-conditioning industry thought Gree, Aesthetic , Said TV industry think of Skyworth, TCL, Chang ... ...
However, this takes time. Cui Shuanglin well aware, "Maybe not take eight to ten years, may also be five to eight years." However, time does not hinder solar energy become a major brand manufacturers ambitions. Cui Shuanglin behind the group is representative of one of Tempe.
Temple Group is a very interesting company, founded in 1989, it is the earliest in solar energy development, utilization and promotion of private enterprises. However, after Temple "'ve always low-key work, solid market principles to do." Late in the Ming emperor established but it really understand the promotion, when the family Huang Ming Solar consumers do not know why the material, the Emperor Ming to lead the start of his solar science Miles, and in 2006 the "media and public relations as their The main business. "
Since Cuishuang Lin joined Temple in July last year, after the Temple started in the right to speak on positive up. Cui Shuanglin background in their own. As Marketing Expert, he had counseling with Cooperation The enterprises and Casio brand, Lipton, TCL, China's tobacco, Li Yang Crazy English language. Temple served as brand director since been Cuishuang Lin, general manager Cheng Cuiying help Tempe, Temple will scale industrial development path and direction as the large brand strategy. In May this year, just completed construction and renovation of production lines will be considered Temple era to the industrial development an important step.
In fact, the current first-line enterprises in China's solar energy industry to take a different strategy, such as Emperor Ming the main take the high, power Norit portrait of international, seasonal songs rooted in rural Mu Tsinghua sun stick technology licensing. In the major solar companies looking for market space, but also did not forget to publicize himself, now all successful solar home appliances business in the countryside, more than 40 enterprises Advertisement In different TV , Newspapers, magazines and other media.
"However, at present China's solar energy business is still in the early stage of development, not yet mature, the industry not to reshuffle, which is why many small and medium sized manufacturers also live very moist." Cuishuang Lin said. Remark also that the "low barriers to entry, industry structure, integrated support system and incomplete" status, the "industry wide outlook, industry strength and weak, there are many enterprises, the lack of leader," the situation will continue to exist.
According to the new Energy Revitalization plan, the next 10 years, will add 200 million square meters of solar water heaters, with a total investment of 400 billion yuan, indicating the promising solar business, but to become a big brand but needs to be done.
Related Reading: Daxing "heating plant" into the acceptance stage of construction of power distribution room Xi'an, Shaanxi
central heating in winter 2009, no price increase
Rizhao City, Shandong "Solar City" long into the night? I am a professional writer from Components Electronic suppliers, which contains a great deal of information about digital thermometer accuracy , talking digital thermometer, welcome to visit!
Related Articles -
digital thermometer accuracy, talking digital thermometer,
|
