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The Battle for Mobile: How Hotels Are Gearing Up for the Smartphone Revolution by DirectWithHotels Ltd.





Article Author Biography
The Battle for Mobile: How Hotels Are Gearing Up for the Smartphone Revolution by
Article Posted: 05/27/2013
Article Views: 369
Articles Written: 100
Word Count: 421
Article Votes: 0
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The Battle for Mobile: How Hotels Are Gearing Up for the Smartphone Revolution


 
Travel & Tourism,New to the Internet,Business News
Today, most travelers looking for hotels in the Philippines will surely turn to the Internet for advice on accommodation and book online as well. But with more and more people using smartphones instead of desktops or laptops to stay connected and do these tasks, how do hotels get ahead?

One of the ways that hotels have started to deal with this change is through the introduction of mobile-adaptive websites. Before smartphones became popular, most hotel websites were built to be viewed on the larger screens of a desktop or a laptop. Many of these older homepages have layouts that cannot be viewed properly on a phone's smaller screen, which hinders guests from easily reading the information on the site. This in turn deters them from booking online with the hotel.

With a mobile-adaptive website, guests will enjoy the same user experience whether they book on a desktop or a smartphone. This is done by creating a page layout that adjusts to the device's screen size. Other functions on a homepage, such as booking online, have been also adapted for mobile browsers.

But some hotels, especially established brands, have gone further and created their own app for the convenience of frequent travelers. Like the apps offered by online travel agencies (OTAs) such as Agoda and Expedia, these allow loyal guests to view information about the hotel and conveniently book online. And yet they offer even more special features.

One such example is Microtel Inn & Suites by Wyndham Philippines, which has launched an iOS app recently. Specifically designed for the iPhone and iPad, the app has several features such as displaying information on amenities, facilities, and services offered by each Microtel that's even viewable even when offline. A built-in Google Map option also shows the location of all Microtel branches throughout the Philippines. There is even a link to the Wyndham Rewards page to help first-time guests sign up for the service.

It is perfect for travelers who are spending an extended amount of time in the Philippines and want the same great experience wherever they stay. Especially since guests can check Microtel rates and book online through this app, avoiding the hassle of having to look for the branch's specific website or dealing with an OTA.

This pioneering app just goes to show that the battle for mobile is now truly on for hotels in the Philippines. And yet with information-gathering and booking made more convenient, it's easy to see that there's only one victor here — the guest.

Related Articles - hotels philippines, microtel branches, microtel rates,

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