|
|
|
Interests in Marketing by Kristin Duffield
|
|
|
Interests in Marketing by KRISTIN DUFFIELD
|
|
Article Posted: 06/20/2018 |
Article Views: 1251 |
Articles Written: 1 |
Word Count: 425 |
Article Votes: 0 |
|
Interests in Marketing |
|
|
|
Advice,Marketing
|
|
I was doing some research for my marketing class and I interviewed Mr. Sean Stevens, who is the director of field marketing of the company Nothing Bunt Cakes. His role is to be the day to day face and voice between the company and the franchises. He builds marketing plans and helps carry them out, and maintains their social media presence. He has been working with nothing bunt cakes for two months. His previous job was the director of field marketing with Wingstop. He said that the biggest difference is the experience of the franchises that he works with. At Wingstop the franchises that he worked with were fairly experienced and usually owned several stores. With Nothing Bunt Cakes his franchises are not very experienced. They only own two or three store fronts. He spends more time teaching the new franchises than he did at his other job. He did say that the field marketing parts of the job were very similar. Stevens earned a marketing degree at Stetson University. After he graduated he spent five to six years in sales. He then got an entry level marketing job and has stayed in marketing since. The most difficult part of his current job is Nothing Bunt Cakes processes. When problems arise he spend a lot of time creating new programs that have should have already been put in motion. He pointed out that Nothing Bunt Cakes is a fairly new company (20 years) and is growing quickly. Stevens enjoys getting to be the voice of the consumer. He understands the business side of the company but he gets to be the voice of the customer. Being that I will be graduating in a year and start looking for a job he gave the advice to build relationships. Networking is so important, not just knowing people but having a relationship with them. He also gave the advice to learn how to market yourself. Right out of college it will be the first thing that you need to market to get a job. He also said to make your values clear and known. Going into a job interview they know that they can teach you certain skills but they can’t teach you new values. A learned a lot from Mr. Stevens about the marketing field and how to get jobs in the future. Resources : Stevens, S. (2018, June 20). Phone interview. Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach. New York, NY: McGraw-Hill Irwin.
Related Articles -
marketing, marketing job, why marketing, things about marketing, ,
|
Rate This Article |
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
Reader Opinions |
|
|
|
|
|
|
|
|
Author Login |
|
|
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
|
|
|
|