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If you're active on the Internet, you probably are on Facebook. The first thing people ask when they talk about the online world is, "Are you on Facebook?". Facebook has become the social networking site of choice, and therefore, it is expected that anyone who is active online will be a part of this site. It seems that a person's individuality is tied to their Facebook activity. How can this help marketers like you? It simply means that there is a pool of targeted audience that's on Facebook, just waiting to be tapped. There are millions of users on it that log in multiple times a day to keep in touch with their social circle, make new friends, play interactive games, etc. This is why people choose to do their social networking through Facebook, more than any other similar site. If you were able to get one word about your business to an audience that big, chances are that some of the traffic you get will convert. We would like to help you learn the best strategies for using Facebook to benefit your business. The first and the most common way to leverage Facebook to market your product is to use their "social ads" service. Social Ads are the simplest and most direct method of advertising on Facebook. One of the greatest parts of using a social ad is that you can choose which group of people you want to target specifically using interests, ages, or gender. This means that your ad will be viewed mainly by the group you have targeted instead of the entire spectrum of Facebook users, and that will increase the percentage of people who view your promotion that actually click through to your selling site. When you have a high CTR, you'll have more visitors coming in and get a better return on investment. Also, you have the freedom to add a picture to your ad, which is highly recommended, as it can get you a better CTR. How will you do that? When you place a picture on your ad, you're going to draw more attention to it. You should also try your best to make the ad into something that will catch the attention of someone just browsing through. There's always the option to hire a professional if you are afraid you don't know what you're doing. Though Social Ads is probably the most common method of marketing on Facebook, there are many other ways to achieve your goals. You may also wish to create a page dedicated to a certain interest group. It is a virtual viral phenomenon for Facebook users to add pages that they are fans of, or join groups for which they hold an interest. You should be able to tap into this phenomenon and use it to promote your business. Simply develop a Facebook page or group that focuses on your company. Make sure to include a concise description of what you do and what your products are. Keep it relatively short. Influence others to become a fan of your business or join your company's Facebook group. If you've created a group, you can send direct invitations to people - which is something you cannot do if you've simply created a page. In such a scenario, you can always get traffic to it using other advertising/marketing methods. Whether you create a group or a page is up to you but in the end, the kind of response you get will be amazing, if you get everything right. All of this marketing can make people more aware of your business and through that increase your site's traffic. Even if you don't want to spend money on advertising costs on Facebook, you can always utilize the free ways to generated targeted traffic to your website. Kimrose Pianote is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc . Checkout her article on celebrating home and on WorldVentures
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