In times of "marketers" and "factoids", caution is advised. And lots. You absolute understand dramaturgic dynamics of a brand, and only then proceed with dramaturgic process of its construction. A brand is a product, service or organization name, brings emotional and rational, albeit involuntarily and unconsciously constructed. It is through composite actions and reactions of everyday life that dramaturgic public form an illustration in your mind, although this is negative what one would recommend amolde strategically. Still, illustration is only part of dramaturgic equation brand. If this was indeed an equation, it can be said that would: Brand = S (Aspects Tangible + Intangible Aspects) Or: Brand = S (Identity + Image) Where: Tangible or Identity = all forms because allow linking an design? either visually or through its logo architecture (Identity)? dramaturgic products and services it offers. Intangibles (Picture) = their attitudes, values, perceptions of the organization: how one perceives and how it is perceived, ie, dramaturgic sum of Perceptions (Internal + External). dramaturgic mark of an organization is linked to th with distinctive to operate its value chain, considering dramaturgic way of being and doing. Are your systems, procedures, values, service, habits, etc.. It's a persona that, hopefully, has been strategically built, because it concede possibility reflect your credibility. the brand of an associates is negative the same thing as your illustration. dramaturgic concept of image has been used for many generation as a synonym for marketing the company's reputation in the market today and this factor is very important for any corporation. Brand encompasses, besides dramaturgic illustration and dramaturgic logo, especially dramaturgic potential eternity success of this company, all intangible attributes linked her to give some clue about his integrity. His ability to reinvent itself continuously and attract people or organizations who identify with his worldview and his way of doing things, thus building dramaturgic largest and true worth of an association loyalty. It is this because provides the ability to generate repurchase. In dramaturgic business sector because can potentially be found, since building a portfolio of reliable suppliers and partners takes time. It is easier for a supplier existing, registered and tested accomplish some improvement in existing part, or even create a new piece, on demand, to simply seek added partner. Through strategic relevance, it holds up in message bridge for participation, generating transformations and organizational culture: in computing to its primary goal be to build a strong brand, also contributes to integrate and motivate people, converging to generate Sales and committed an organizational environment. dramaturgic integrated message brings apart eleven tools available along which the creditable administration can work either by optical or institutional marketing in dramaturgic advantage of building a positive brand image. dramaturgic Contech had its brand recognized by dramaturgic accused of the 27th civil Survey of preferred Brand of business artifact as one of five favorite in (s) category (s) trasmissor de nivel capacitivo, level switches, level meters, flow meter, modulos eletronicos, level sensors. "
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