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Slapping up a website and waiting for customers is not going to cut it in today’s e-commerce environment. Driving traffic to your site takes initiative and a little work. Here are a few of the top-recommended ways to boost your visibility online and improve click-through numbers. Optimize: Your visibility level on the big search engines is directly related to your findability status. In other words, how easily customers looking for your services or products online can find your company website by plugging in keywords or phrases when they conduct an online search. Utilize the myriad number of Search Engine Optimization service providers out there to help you take advantage of high-traffic keyword searches. Start a Revolution: Nothing drives traffic faster and more consistently than passion for what you have to offer or say. Offer visitors to your site a content platform that gives them something to be passionate about, through a blog, article, report or statistics that challenges commonly-held beliefs or assumptions or specifically challenges the views of a very popular person or organization. Warning: Prepare to back up your claims if they are highly controversial and be ready for feedback of both the negative and positive varieties, both of which can start a fire on your RSS feeds! You can do this by writing a blog or even responding to other blogs or opinion pieces in the national and local press. Be a Party Animal: Provide your visitors with on-the spot or next day online coverage a popular, well-attended event, such as a trade show for your industry or a local civic group with a particular connection with your scope of services. Take photos and videos, write about it and generate interest in the coverage by sending out e-mails to your contacts to create a buzz. Use the Tool Bag: Any kind of service that you can code into an online tool to save someone time, effort, money or perhaps provide entertainment can attract visitors. But, you also need to let your audience know the tools are there. Be sure the tools you choose to install serve a genuine purpose and are somehow related to your industry. For example, lets say you run a dog grooming business. You might create a tool that allows visitors to slap different hairdos on dogs or run a virtual hike with a dog graphic. Calendars and online calculators are good tools, but try to keep them fresh and creative. Get Graphic: Use pure CSS, graphics, color and layout that mesh well and make it not only easy to use your site, appealing to your visitors. Find out whose winning awards and recognition out there for their Web graphics and interfacing designs. What makes them such winning sites? What features, tools, colors and interactive elements do they have that make visitors want to use their site over their competitors. Keep in mind that even the most mundane of products or services can still be presented online in a way that will keep your traffic flowing. Socialize: Social Media sites cannot be ignored, although many would argue that some are not as useful for driving traffic as others. Best option here is to think of your social media activity as one complete component within your larger marketing plan. Having a strong presence on Social Media sites involves more than just creating a page. You need to begin with creating solid and interesting content, either in regular “bits” or less frequent updates or stories that announce news, offer giveaways or perhaps even expound on linked but not necessarily sales-focused information. Blog Away: Once sure fire way to draw traffic to your site is to blog incessantly about what you do, make, provide or offer and the industry related to it. Regularly blogging about your industry, passion or profession can have enormous payoff if done properly. Blog and RSS feed directories, tagged posts and other blogosphere tools can reap rewarding click-through’s if they are linked to solid content. Having a successful blog can be the biggest marketing tool and online traffic driver for many small and medium business websites. Just keep in mind that blogs require attention and updating and that it doesn’t hurt to add photos or even video in your blogs. To know more about Buy Website Traffic please browse Buy Website Traffic and Increase Website Traffic.
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