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If you list down the top plywood consumer countries across the world, then India is certainly one of them. It has been traditionally a predominantly plywood using country, and the trends are showing a continuous increase in the same. In fact, statistical analysis reveals that the ratio of plywood and MDF is 80:20. As buyers are keen on the quality and durability of plywood, timber and plywood suppliers make sure that they supply only reliable stuff. Since the demand is expected to rise further in the coming years, the market seems to be exciting enough. However, the manufacturing capacity is expected to rise by 30 percent whereas the increase in the demand is 10 to 15 percent. Hence, it will be a ‘buyers market’ where people will have more choices. Pressure on sales will make the things great for buyers As mentioner earlier, more supply and less demand will be a troublesome situation for timber and plywood suppliers as they will have to struggle hard for acquiring customers. Buyers, on the other hand, will enjoy a delightful situation. Moreover, the newly implemented GST is under the stabilization period. Therefore, the industry will be waiting for the consequences of the same. The small and medium-size production units will face the heat of competition more during the year 2018 and 2019. As new companies are continuously stepping-in, the established players will have to put more efforts to hold the market share. It is said that the timber and plywood market was mainly a cash market. As the cash transactions are getting restricted day-by-day, it is a problematic situation for all. Looking at all these changes; the market scenario seems to be a little bit troublesome. Thankfully, the demand trends show an increasing trend which is a good sign. Good sales strategy and wide sales network; the two keys to success What could be the ideas that will helpful for timber and plywood suppliers in enhancing the market share? Experts say that building a strong sales network is an important thing. The more robust team you have, the better are the results. Moreover, you should have the right sales strategy to lure the customers or channel partners. You should explore every opportunity of grabbing new customers. At the same time, you need to hold the existing customers as well. Once the right balance between the to is established; plywood suppliers can expect good returns. To get different types of timbers for your furniture industry, contact renowned timber and plywood suppliers in Bangalore.
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