6 Vital Things to Include in Your Marketing Postcards

Marketing postcards are a great way to build up your brand image and to promote the products and services you offer. They are uncomplicated, affordable and can be used for all kinds of business houses. Known for producing fast results, you will see the difference if you take their help at regular intervals, like once every month or once every quarter. So, immediately budget for sending at least six mailers a year if you want good returns. The only thing you have to make sure is that you get in touch with a reliable and reputed printing company. It is also advisable that you only move ahead with a printing service providing company that can also mail the postcards on your behalf, if you provide them with the mailing list.

So, what are the vital things that you need to include in your postcards? Let’s dig in.

• Time-sensitive Special Discount: If there is an ongoing sale at your store or you are offering a special rebate on your products and/or services, then do not forget to mention this on the postcard. Time-sensitive special discounts and deals hardly get ignored by customers or potential customers. It will be great to send them to your existing customers, because they already know you and would love to avail special offers from you. And make sure that the company you have chosen for postcard printing California is experienced enough so that they know how to grab the attention of the onlookers by using the right colors, graphics and fonts.
  
  
• Personalization: Since you will be giving them out to a lot of people, adding the first names of the recipients would make them much more personal. Clients like advertisements which have a touch of warmth and which speak to them. So, make it a point to provide your sign shop with the list of names you would like to add in the postcards.
  
  
• High-quality Pictures: Include high-resolution photographs of the products you provide so that the consumers are attracted, and your revenue gets a boost. Capture their attention with lucrative pictures which will convince them to order the products. Keep in mind that pictures can tell a thousand words and hence, be very particular while picking the right ones.
  
  
• Company Logo: Your marketing postcard should also consist of the company logo as it is the most vital thing with which your customers will relate to, later. It is actually the face of your company and hence, shouldn’t be missed.
  
  
• Key Points: The main focus should be on the key points. Do not make the postcards too messy and untidy with a lot of words and information. This will only reduce the chances of reading them. Keep your message short, crisp and to the point, and use bullet points if possible.
  
  
• Contact Details: This is perhaps the most important thing that you need to include in your marketing postcards and that is the contact details of your company such as the website, phone number and the address. You should keep this in mind for business cards printing California as well.

So, these were the six vital things which you need to include in your marketing postcards. Keep them in mind while placing your order to a reliable printing company. And yes, it is better if you use only active voice in the cards instead of using passive voice. There should also be a sense of urgency in the words. Hopefully, now, you will be able to order effective and attractive postcards for your business. And to know more about online printing California, follow my articles.

Author Bio: Robert Kriebel, a regular blogger on various types of online printing California such as business cards, brochures, flyers and business cards printing California, here has talked about postcard printing California. Read her articles to know more.