Amazines Free Article Archive
www.amazines.com - Tuesday, October 23, 2018
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133269)
 Advice (160746)
 Affiliate Programs (34733)
 Art and Culture (73618)
 Automotive (145489)
 Blogs (74991)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1327921)
 Business News (426289)
 Business Opportunities (366242)
 Camping (10948)
 Career (72726)
 Christianity (15832)
 Collecting (11636)
 Communication (115038)
 Computers (241925)
 Construction (38959)
 Consumer (49621)
 Cooking (17055)
 Copywriting (6567)
 Crafts (18207)
 Cuisine (7532)
 Current Affairs (20367)
 Dating (45758)
 EBooks (19679)
 E-Commerce (48188)
 Education (185091)
 Electronics (83421)
 Email (6389)
 Entertainment (159768)
 Environment (28924)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110874)
 Fashion & Cosmetics (196373)
 Female Entrepreneurs (11839)
 Feng Shui (130)
 Finance & Investment (310191)
 Fitness (105772)
 Food & Beverages (62807)
 Free Web Resources (7936)
 Gambling (30211)
 Gardening (25056)
 Government (10513)
 Health (628963)
 Hinduism (2156)
 Hobbies (44026)
 Home Business (91542)
 Home Improvement (251196)
 Home Repair (46091)
 Humor (4799)
 Import - Export (5444)
 Insurance (45079)
 Interior Design (29540)
 International Property (3485)
 Internet (190951)
 Internet Marketing (146274)
 Investment (22822)
 Islam (1168)
 Judaism (1357)
 Law (80444)
 Link Popularity (4592)
 Manufacturing (20796)
 Marketing (98720)
 MLM (14136)
 Motivation (18208)
 Music (26993)
 New to the Internet (9475)
 Non-Profit Organizations (4048)
 Online Shopping (129601)
 Organizing (7796)
 Party Ideas (11852)
 Pets (38083)
 Poetry (2234)
 Press Release (12665)
 Public Speaking (5619)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126597)
 Recreation & Leisure (95232)
 Relationships (87416)
 Research (16148)
 Sales (80293)
 Science & Technology (110115)
 Search Engines (23445)
 Self Improvement (153061)
 Seniors (6220)
 Sexuality (35933)
 Small Business (49274)
 Software (82908)
 Spiritual (23441)
 Sports (116452)
 Tax (7657)
 Telecommuting (34073)
 Travel & Tourism (306777)
 UK Property Investment (3117)
 Video Games (13420)
 Web Traffic (11723)
 Website Design (56767)
 Website Promotion (36554)
 World News (1000+)
 Writing (35750)
Author Spotlight
DAYA MUKHERJEE

Daya Mukherjee is a Senior Content Writer and Editor working for a Remote Staffing Outsourcing compa...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
SCOTT PETULLO

Identical twins Scott Petullo and Stephen Petullo offer vital, yet sensible and practical spiritual ...more


Key Elements of an Effective Book Launch Page: 13 tips to creating a book launch page that sells by Susan Friesen






Key Elements of an Effective Book Launch Page: 13 tips to creating a book launch page that sells by
Article Posted: 02/14/2017
Article Views: 1838
Articles Written: 144
Word Count: 1116
Article Votes: 1
AddThis Social Bookmark Button

Key Elements of an Effective Book Launch Page: 13 tips to creating a book launch page that sells


 
Books,EBooks,Internet Marketing
Your dream of writing a book is finally complete. Congrats.

But now what? What's the best way to get your book campaign off to a big start?

Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I wanted to get into creating a landing page specific for a book launch.

In order to successfully launch your book, you’re going to need an effective landing page that compels prospective buyers to make the purchase during your book launch campaign.

Keep reading to find out the key elements needed on your landing page to generate your desired sales.

Here's 13 tips to creating a book launch page that sells:

1. Domain Name: Buy a domain name that matches the title of your book. Then have it point to the page on your website where your book launch landing page resides.

This makes it easy to tell others where to find the book during your launch campaign. 2. URL With Book Title: When you create the book landing page, it will automatically have your website URL in the address but you want to take that a step further by ensuring the rest of the URL includes keywords from your book title. This really helps boost SEO.

As an example, the URL might look like: www.mywebsite.com/name-of-book/

3. 3d Book Cover: Hire a graphic designer who can take the cover of your book and create a stunning 3D image that will make your book cover really pop on the page.

Visuals like this really help sell the book when people can see what it looks like, catches their attention and ultimately helps convince them to take action.

4. Testimonials: During the final stages of writing your book, give out several preview copies to notable colleagues so they can provide quotes for the book launch.

Add these testimonials, along with a photo of the colleague if possible for a more powerful social proof statement, to the book launch landing page.

5. Book Description: Before deciding to make the purchase, people need to first get clarity on what they will learn or experience after reading, be convinced it’s going to help (or entertain) them in some way, and what those benefits or outcomes will be.

Always address the “why” when they are asking: “What’s in it for me?”.

6. Headlines: Use compelling headlines to break up the sections of your book page into easy-to-read segments. Use larger font sizes and contrasting colours to make the headlines pop out and be easily scanable.

This way, if people only read the headlines, they will still get the important messages of the page.

7. Author Photo: Include a professional headshot along with a short bio so prospective purchasers can see who wrote the book and connect with you emotionally.

This makes for a key trust-builder so an essential element on the page.

8. Call to Action: Create a written call to action that leads the prospective purchaser to your ultimate goal, which is to purchase the book.

You want to make this clear and value-driven. It also helps to add a sense of urgency that will compel them to make a purchase decision now, rather than later. Many times using a limited time offer of a free gift with purchase is a great way to create that urgency.

So your call to action would be something like this: "Order your copy of MY BOOK TITLE today and, for a limited time, receive immediate access to the Business Gift Bundle featuring gifts from today's leading experts!”

9. Buy Now Button: It's important to have both written and graphic calls to action to increase conversion. So located right underneath your written call to action as described above, have a large red or orange button that literally tells people what to do next: CLICK HER TO BUY NOW.

10. Next Steps and Submission Form: A confused mind will say, “no” so it’s your goal to ensure all steps involved in order the book and claiming the bonus offers are laid out and crystal clear.

If your book is for sale on Amazon and you need the purchaser to provide proof of purchase in order to receive their bonus gifts, then in a numbered step-by-step format, tell them to first buy the book on Amazon (and provide the link), retrieve their order number, and then come back to your website to enter their information in a form you have provided.

This form should ask the purchaser for their full name, email address and a field to enter in the Amazon order number.

By the way, offering a gift with purchase not only helps compel people to buy, but also serves as a list-building opportunity. It helps you to know who has purchased your book and be able to continue developing a relationship with them through your mailings and newsletters. 11. Social Sharing: You want to do all you can to help spread the word about your book launch so be sure to add social sharing buttons that encourage fans to share the book with their friends and followers.

Add the social sharing buttons at the bottom of the page, both on the landing page and also on the resulting thank you page after they have submitted the form or made the purchase if you are selling within your website.

12. Social Graphics. Some fans will want to take their social sharing to the next level and help share the news about your campaign to others. JV partners and affiliates can also be a part of this.

The key is to make this as easy as possible for them so create some graphics and banners they can copy, paste, and use on social media or even their blog to help spread the word.

If you are wanting to enlist JV Partners and Affiliates, you will want to set up an affiliate tool that produces a unique tracking URL for them to use so you can then reward them for their efforts of resulting sales.

13. Hashtags: Don't forget about the power of hashtags. Create a unique, official book launch hashtag people can use throughout the promotion on social media. This also helps you track how many people are helping you spread the word.

I hope this checklist helps you include all of the important information you need to make a book launch page that sells.

Hope you make the bestseller list!

Related Articles - Book launch., marketing. ebook, ebook launch. pdf book. Jv partners, affiliate marketing, tracking tools, ads for book launch, on line book launch,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SANDY FISCHEL

Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
CHRISTOPHER EVANS

Christopher is based in the U.K. and is the author and founder of Critical Eye. ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more
ROGER LEWIS FISCHEL

Roger Lewis holds a doctorate in language and literacy from a major midwestern university. His inter...more
STEVE BURGESS

Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more
ALEX GREENE

Alex Greene are Senior Editor at Sports Intensity, an online sportsbook review site dedicated to pro...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2018, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license