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Bing pay per click. It offers great return on investment. It costs less – Google is much costlier and it’s a proven fact. You can buy keywords at half price from Microsoft. For example, the keyword “labor laws” will cost you $3.30 CPC in Google and $0.96 in Bing. It leads to better conversion rates – Surprised? It lets you enjoy better conversion rates. As the CPC is lower than Google, you obviously get better ROI. Moreover, as not many marketers are taking advantage of it, those who are, are making huge profits. They are establishing their brand as the leader of their niche. Reach broader audience– Thanks to the affiliations, when you give a pay per click ad on Bing, it not only shows up on search engine result pages but in CNBC.com, Facebook and MSN network sites as well. Therefore, you get a better chance of increasing conversion and making sales by promoting your products/services on this popular search engine. Now, the million dollar question is “should you spend money on Bing pay per click?” The choice is yours and depends on your marketing budget. However, neglecting it altogether is a bad idea. It’s certainly not as popular as Google but it cannot be denied that it offers some great benefits. I suggest that you should break your total marketing budget in two parts and invest in both search engines to get the best results.">When it comes to pay per click advertising, most marketers prefer Google and you can’t blame them for their choice. After all, more than 64% of total web searches happen on the world’s biggest search engine and as a result, brands get attention from millions of customers. So, what about other search engines, especially Bing pay per click ads? Out of the 36% searches, Bing accounts for 14% searches. This stat may seem nothing compared to Google but neglecting this popular search engine for PPC campaigns is not a wise idea either. I know most people will say, “we are happy with the customers Google is bringing to our sites.” That’s good but Bing is growing and web users have started trusting its search results gradually. If you still have doubts in your mind, read the following advantages of Bing pay per click to enrich your marketing knowledge. It’s good to diversify – In this highly competitive market, you can’t neglect an opportunity to promote your business. The more places you post your ads on, the better your chances will be to grab target customers’ attention. It’s slowly challenging Google – As I have already said, in the past few years it has improved its search algorithm quite a lot and is providing really good results for any keyword. In fact, after the pact with Nokia and other mobile phone manufacturers, Windows cell phones are coming to the market with default Bing search facility. There is not much competition – Most marketing gurus are focusing on Google. On the contrary, Bing is not congested with ads yet and it’s easier to attract the target market segment using Bing pay per click. It offers great return on investment. It costs less – Google is much costlier and it’s a proven fact. You can buy keywords at half price from Microsoft. For example, the keyword “labor laws” will cost you $3.30 CPC in Google and $0.96 in Bing. It leads to better conversion rates – Surprised? It lets you enjoy better conversion rates. As the CPC is lower than Google, you obviously get better ROI. Moreover, as not many marketers are taking advantage of it, those who are, are making huge profits. They are establishing their brand as the leader of their niche. Reach broader audience– Thanks to the affiliations, when you give a pay per click ad on Bing, it not only shows up on search engine result pages but in CNBC.com, Facebook and MSN network sites as well. Therefore, you get a better chance of increasing conversion and making sales by promoting your products/services on this popular search engine. Now, the million dollar question is “should you spend money on Bing pay per click?” The choice is yours and depends on your marketing budget. However, neglecting it altogether is a bad idea. It’s certainly not as popular as Google but it cannot be denied that it offers some great benefits. I suggest that you should break your total marketing budget in two parts and invest in both search engines to get the best results.
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