Advertising Articles and Ezines

Advertising	Subscribe to articles in Advertising. Click here to view EZINES in Advertising Showing 101 to 125 of 500 Articles in Advertising. Pages: << Prev | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | Next >>

101. Create Facebook Video Ads in 2021 June 09, 2021 Social media video ads have now become a gold mine for the marketing sector. Because it is social media that has taken the marketing field to a whole new level. If you can advertise your brand at such a low cost, you can only do it on social media platforms. And in this age of new technology, you can easily and simply advertise and brand promotion on social media.Social media can be a very effective platform for brand promotion and awareness among the people about the brand. Many successful brands whose name has come to the lips of the masses today due to the platform social media.In the early... (read more) Author: Pushpa Srivastava

102. How This One Thing Can Destroy a Client Relationship June 03, 2021 Tales from the Online Marketing Crypt #18 Why being mindful of clients’ perspectives can keep them supporting your business We all have them. Days when everything pisses us off. In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and then. I know I sure have my fair share of them! And for a variety of reasons too. But there’s one thing we business owners have an unwritten rule about (well probably it’s written somewhere by someone) is that no matter what, we don’t bring our bad mood with us when communicating with cli... (read more) Author: Susan Friesen

103. The Advertising Opportunity Within Mobile Games June 01, 2021 If you look, there have been many advances in gaming since 2000, many people have now become gamers from video gaming. Post-2015, many children and young people are involved in gaming and so the number is increasing. The number of gamers and PC games playing on many mobiles has now increased.Gaming has grown exponentially, and special games are available for everyone from toddlers to adults. And people have become addicted to these games. Hence, video commercials in gaming portal are the better option to consider.How Gaming will increase Advertising OpportunitiesWe also need to look at how thi... (read more) Author: Pushpa Srivastava

104. How to successfully onboard subscribers and keep them engaged? May 24, 2021 Communication is an important part of any marketing strategy because marketing is about making a place for yourself in people's minds. There are many types of people, they have to engage you with their communication. Anything that starts with a conversation and is followed by an engagement.If you can convince more people in your own way, the number of subscribers can also increase. And if you want to increase the number, you have to use many tactics. If you want to attract people to you, the important thing is your communication skills.Without communication, it is just as difficult to convince... (read more) Author: Pushpa Srivastava

105. What makes a great TV commercial or video ad? May 18, 2021 Video advertising in the US is a very wide area and if you look at it, you will understand that many businesses are making their name in a successful industry through advertising. The long wait for advertising is considered to be the way forward for the industry.Advertisements make an impression on a large audience. And one of the best platforms for these ads lately is social media. It is a platform that can easily reach your target audience.So, everyone is creating ads on social media, social media is a big ocean where you can pass information from one ocean to many others, the same cr... (read more) Author: Pushpa Srivastava

106. Solar Environmental Pumps May 12, 2021 Enjoying your pool with the family during summer is something that we often take for granted. It's only when we add up the cost of running it, do we wonder if it was worth while. However, there are simple effective ways to cut your pool costs. By reducing the pools evaporation rate, the pool heating costs and pool pumping costs, you will be well on the way to have a cost free pool. At the very least, you will have a pool that has much lower environmental impact. The big advantages in looking at a Solar Powered Pool Pump is that they really cut the power use of your pool. A pool pump runs ... (read more) Author: Innes Donaldson

107. Video Marketing Trends for 2021 - Predictions, Reality, and Further Expectations May 10, 2021 Video Marketing is an area where there are no boundaries. The deeper you go into it, the wider you think it is. The more new and trendy things you have in it. The more you add, the more diverse you will feel. The more you go into this field, the more different ideas you will get.This field has flourished to this day. This field is such that it is just as important to have more creativity because the more creatively you think about it, the more opportunities you will have and the ideas you get will also help you and your brand a lot.The trend of Video MarketingOne of the most trending forms of ... (read more) Author: Pushpa Srivastava

108. Settling the long ongoing Internet marketing debate once and for all May 08, 2021 The ultimate Internet marketing debate has been going on since the existence of Myspace probably. Which form of marketing is more superior, email marketing or social media marketing? This is no different than arguing which is better, old or new? Some say “old is gold,” but others will counter-argue, “old is not always gold, sometimes new is what to do.” This reminds me of a video I recently watched from a content creator named Dhar Mann. Long story short, it was about an interior design company figuring out how to better market themselves. They had a long dry spell of inbou... (read more) Author: Ellisen Wang

109. Ben Franklin helps people become better marketers from beyond his grave May 06, 2021 Ben Franklin wrote a short document on October 1730 called, “On Conversation.” I took a couple of minutes to read the document myself, and admittedly, it’s a bit of a heavy read. Luckily, a philosopher by the name of Jonny Thomson broke it down so we can digest the information better. He boiled it down to five major mistakes that’ll make you an unlikeable person, which are: 1. Talking too much Because nobody likes a chatterbox that doesn’t know how to shut his or her mouth. There are a few exceptions though. I personally know someone who can talk all day, but I do... (read more) Author: Ellisen Wang

110. The time of marketers getting their wallets fat from cookies may be coming to an end May 05, 2021 I’m not talking about the baked goods, silly. I’m talking about computer cookies. Computer cookies are pieces of data that track activities that you do on the computer like the websites you visited, the items you added to the shopping cart of an online retail store, saving login information, and other things of that nature. For marketers, they’re used to track their customers’ behaviors and run effective retargeting ads, which is why sometimes you see certain ads “follow” you around on the Internet. But now, companies are getting more strict on how they manage the data they... (read more) Author: Ellisen Wang

111. How To Boost Sales Using Instagram Stories April 25, 2021 Instagram stories are 24-hour-only posts that appear in the avatar icon on an Instagram profile; they're a fun, engaging, and snappy way to present content while also increasing brand awareness. Used effectively, Instagram’s stories can be instrumental in boosting your businesses engagement rate and, in turn, sales. Let’s walk through some of the best ways to use this feature to your advantage: Post content from behind-the-scenes. Show your audience a behind-the-scenes look at your company and a regular day at the office. Show off a behind-the-scenes look at what happens on a daily... (read more) Author: Guy Holmes

112. Online advertising impacts to kids during the pandemic April 23, 2021 During the course of the pandemic, much of the conversation has been about the impact that it has had on businesses and their employees. We all tend to forget that kids, including young students, have also had a lot to deal with, especially since many have not been able to leave their home and go to school. While not having the disposable income of adults, kids are a growing audience many advertisers cannot afford to ignore because it is an opportunity to reach a new group of potential and future customers. Also, kids can talk their parents into buying them something that they have seen and wa... (read more) Author: Watson F

113. Structural Steel: Why It's Important in the Modern Construction Realm April 18, 2021 Steel has consistently given numerous advantages to the development business and has been utilized by fashioners and draftsmen for quite a long time. Because steel being profoundly adaptable, it very well may be created and carried out into various development projects. Regarding major engineering structures like arenas, shopping centers, and business properties, steel is a fundamental piece of the riddle. Throughout development, steel fabricators will plan and design the materials through the manufacture and erection period. This is the reason occupations in development are so well known in l... (read more) Author: Anish Sah

114. I want to shake the hand of the copywriter behind this company's ads April 13, 2021 One thing I miss about taking public transportation is the ads I see. One of my all-time favorites? The Oatly oat milk ads. They’re so simple, so consistent, and so humorous that makes them so memorable. I’ve seen ads that said: “You actually read this? Total success.” “Oatmilk ads in trains that give you something to read so you don’t have to make unnecessary eye contact with complete strangers are so convenient.” “We spent an insane amount of money on this fancy billboard. Hope someone interested in oat drink sees it.” I’m sure they run a serious busin... (read more) Author: Ellisen Wang

115. YouTube Video Production | Build Your Engagement April 12, 2021 Including video does not mean that shoot a video and then it will be kept here & there. Video marketing is the best source because in today’s time everyone is going online & digital. Please spend more time on social media and that is the best platform to target the people.When we talk about social media in reference of video then no one can ignore the best video platform that is YouTube. YouTube is the world’s second largest search engine after its parent company Google.More than 80% people watches video on YouTube. To create an engaging video on YouTube is worthy. (read more) Author: Pushpa Srivastava

116. How many types of commercial video production is there? April 05, 2021 In the recent times, the power of video content is known to everyone and the main reason for this is the social media. Every business owner is running towards video marketing for their brand as they all know that this is the best way to reach out to the customer and most importantly the results are very convincing.There are several types of videos available in the market that you can create for your business to reach out to the customers. All you need is the idea, little bit of creativity, and the right marketing knowhow to start earning from your video content.There are five main classes of v... (read more) Author: Pushpa Srivastava

117. Split Screen: How to Shoot and Edit Split Screen Video March 30, 2021 Split screen videos are basically the videos where more than one shot is put in one frame whether it is the subject of your video or any B-roll shots or something else you want to show in the video you can show all of these in frame and that will be called as a split screen video. Split screen is a great technique to show cause-and-effect or illustrate how one thing relates to another. Split screen effect is commonly used when you want to show two different parts played by one actor.You can shoot a split screen video in one go, in order to shoot a split screen video firstly you have shot each ... (read more) Author: Pushpa Srivastava

118. A healthy communication is always a key for any work March 24, 2021 As we all know the importance of having video marketing as the primary source of marketing strategy for every company. Many of organizations are still not using video marketing but it is high time for them start using the same and when we start using the same then we get know the efforts and hard work required to make a good video. It makes the visitors to get converted into the customers.When we talk about video production then it’s not a simple process like just recording a video and uploading the same. There are many things that you need to consider and first of all is to hire a good video ... (read more) Author: Pushpa Srivastava

119. Is Your Business Brand Identity Memorable Enough? March 18, 2021 5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.  Your brand should invoke an identity, an emotion, characteristics and something that makes you, you... (read more) Author: Susan Friesen

120. Things You Should Avoid in Your Explainer Videos March 17, 2021 Video marketing is one of the best ways of marketing in today’s time. We all are aware of the situations outside; people are going out with precautions but not everyone is going out and many are still working from home and in this time video marketing has came out as a bonus for the business owners to reach out to their customers in the best possible where they can make a connection with the customers.One of the most common type of video is explainer video, explainer videos are commonly used because it gives you a way where you can explain about the product or the business you are doing. This ... (read more) Author: Pushpa Srivastava

121. Why Your Business Needs A Proper Video Marketing Strategy March 11, 2021 It’s really a high paced world that we live in and everyone is really busy which means its easy to ‘show’ than to ‘tell’ and its lot easier for them to ‘see’ than to ‘read’. This kind of evolution has made the job of video marketers tough forcing the need to create short and compelling ways for promoting materials. Memory of the audiences that want to see them and buy goods is quite short laying scopes for video materials to invade the field of marketing. Now creating compelling video is not that easy and which is why you should approach a production company.Video Content Vs Text FormatWhen it... (read more) Author: Pushpa Srivastava

122. Keep Going Fellow Entrepreneur, You Got This! March 11, 2021 Tales from the Online Marketing Crypt #13 Embracing the Life of an Entrepreneur During Dark Times “You don’t understand Susan.” This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ramifications of COVID-related shutdowns for a year now. Their business had ground to a sudden and complete halt. It feels a bit unreal that it’s been a year since we were hit with this uncontrollable virus that not only disrupted our personal lives but our businesses as well. Even ... (read more) Author: Susan Friesen

123. How Can Web Videos Help My Marketing Efforts? March 01, 2021 Web videos are most demanding and beneficial ways of doing marketing video. Videos are visual and emotional, which allows you to connect better with your target audience. Video are very helpful now a days to interact with other. People know that almost everything can be done virtually.Video make a connect between a business owner & the end user. They're a strategic type of media that lets you communicate your brand story in a creative way, setting you apart from your competitors.Perhaps, you’ve gotten really great at promoting your blog content – but marketing video content is a whole new ... (read more) Author: Pushpa Srivastava

124. The Downfall of the Stubborn Entrepreneur February 25, 2021 Tales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction and pick up some calves for our little 10-acre farm. My friend Lynn and I hopped into his Econoline van, happy to go on a small adventure, even if it was kinda boring. (Now this is where the “almost” comes in. I’m pretty sure it was Lynn but not positive! Sorry to Lynn or the other friend who ac... (read more) Author: Susan Friesen

125. SEO - No Longer a "Nice to Have" Option for Your Business February 18, 2021 How to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website “If you build it, he will come.” Field of Dreams This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have! One of the keys to getting higher rankings on Google is knowing exactly what your prospective client is looking for and making sure your website is serving up what they expect to see when they arrive. This is called “Search Engine Optimization” and unfortunately the vast majority of websites on the Internet are not... (read more) Author: Susan Friesen

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